Also, it will be able to see how the product stands out in the market compared to other competitors and help them see what would work the better for their product and for the company. According to “Teradata to Acquire Aprimo for $525 Million” by Ryan Kim, this shows that providing cloud-based marketing software and services improves business capability and marketing organization performance. Upon product launch, they were able to purchase the cloud-based integrated marketing software for $525 million, including the presumption of $25 million in cash at closing. This agreement helped Teradata strengthen its analytics and business intelligence services by including integrated marketing management (Kim). Furthermore, during the product launch, Lisa realized that the product label "business marketing management" was not good enough to express the message that the new product brought to the target audience. However, the company's researchers realized that if you add "integrated" for business, many customers will feel good about the product offered to them. This leads them to change the product label to “Integrated Marketing Management (IMM) ».)”