Although there are local stations that could potentially reach the target market, these consumers do not tend to use this media channel very frequently due to their active and busy lifestyle. Additionally, the price of using this strategy would be prohibitive compared to other strategies that have greater potential to attract consumers in the local area. The SNHU Pet Supply Store should focus its Farm to Bowl strategy on local promotion highlighting product features. That being said, this approach could be considered as the product expands across a wider geographic area.