Having over 400 businesses must take a ridiculous amount of time to run, leaving little time to enjoy the wealth Branson has earned or so one would think. Branson is different from most CEOs; he doesn't have enough time in a day, a week, a month or even a year to manage all aspects of the Virgin Group, so he has taken a different approach. Branson generally refers to the leadership style of Steve Jobs, his entrepreneurial hero, saying that he was autocratic and that he made Apple a great company by selecting like-minded employees and following his every instruction, but that’s not how Branson leads. Instead of managing everyone and being somewhat of a dictator within his companies, Branson believes in his staff and gives them a lot of control over the company. His priorities in his business are to put his employees, his customers and his investors first. He shows this by carefully selecting people within the company who he believes can run a specific business within the Virgin Group better than himself, and then he delegates the particular activity to that person(s) (Vries, 2003). It allows people to sort of be their own boss, to take the lead and if something fails, he pushes his employees to keep trying and never give up. Richard says: "If you're not always there, it forces others to