India is a vast country in South Asia with a diverse terrain – from the peaks of the Himalayas to the coastline of the Indian Ocean – and a history dating back 5 millennia. Tourism in India is important for the country's economy. The World Travel and Tourism Council calculated that tourism generated 15.24 lakh or 9.4% of India's GDP in 2017 and supported 41.622 million jobs, or 8% of its total employment . The sector is expected to grow at an annual rate of 6.9% to reach 32.05 lakh crore by 2028 (9.9% of GDP). As of October 2015, the value of the medical tourism sector in India was estimated at US$3 billion and is expected to reach US$7-8 billion by 2020. The Travel and Tourism Competitiveness Report for the year 2017 ranks India 40th out of 136 countries. overall. The report ranks the price competitiveness of the Indian tourism sector 10th out of 136 countries. He mentions that India has fairly good air transport (ranked 32nd), especially considering the country's stage of development, and reasonable land transport infrastructure (ranked 29th). The country also scores high in terms of natural and cultural resources (ranked 9th). However, some other aspects of its tourism infrastructure remain somewhat underdeveloped. The World Tourism Organization reported that India's tourism revenue in 2012 ranked 16th in the world and 7th among Asian and Pacific countries. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayThe Ministry of Tourism designs national policies for the development and promotion of tourism. In this process, the Ministry consults and collaborates with other stakeholders in the sector, including various central ministries/agencies, State Governments, Union Territories and representatives of the private sector. Concerted efforts are being made to promote niche tourism products such as rural, cruise, medical and ecotourism. The Ministry of Tourism maintains the Incredible India campaign, focused on promoting tourism in India. With international tourist arrivals worldwide reaching one billion each year and growth set to only increase, the opportunities in the tourism industry are endless. Yet many tourism destinations and businesses fail to succeed. Marketing is a big part of the problem, but it's also an integral part of the solution. Therefore, stop marketing. Start marketing with a purpose. A successful tourism business requires a brand that speaks to its target markets, content that successfully generates leads, and a level of service that listens to customer demands, all within increasingly budgetary constraints. more reduced. Incredible India is the name of an international tourism campaign maintained. by the Government of India since 2002, to promote tourism in India to an audience with global appeal. The title 'Amazing India' was officially christened and promoted by Amitabh Kant, the then Joint Secretary of the Union Tourism Ministry, in 2002. The major initiatives undertaken by the Tourism Ministry covered areas such as promoting safe and honorable tourism, infrastructure development, advertising, promotion and marketing, skills development, simplification of classification/reclassification procedures of hotels and restaurants, development of niche tourism products, use of technology for service delivery and studies market. Highlightsinitiatives taken in different areas are as follows: In the budget 2014-15, two new schemes have been proposed with the following allocation: Rs. 500 crore to develop 5 tourism circuits around specific themes.Rs. 100 crore for the National Pilgrimage Rejuvenation and Spiritual Augmentation Mission (PRASAD). Advertising Promotion and Marketing: Television Commercials (TVCs) on the North Eastern region and Jammu and Kashmir are being produced.9 Maps of the city have been uploaded on the official website of Ministry of Tourism. Promotional tours of the country's tourism destinations and products were organized in the United States, Europe and China in collaboration with stakeholders. Procurement for opening of India Tourism Marketing Representatives (ITMR) has been finalized and tender has been formulated. National guidelines for safety and security of tourists have been formulated. Relevant guidelines for organizing spiritual festivals in Bodh Gaya through the State Government of Bihar in collaboration with the international monasteries there, during the lean season, are being consolidated in consultation with MEA and MHA. Safe and Honorable TourismThe National Conference of State Tourism Ministers was held on 21. 8. The year 2014 discussed the promotion of safe and honorable tourism, with special emphasis on safe and honorable tourism . All state governments and the UT administration have resolved to continue ensuring the safety and security of all tourists, especially women. Skills Development The Ministry of Tourism has partnered with the Ecole Hôtelière de Lausanne, Switzerland to improve the quality of hospitality education. The first phase has already started. The foundation stone for the establishment of the Culinary Institute of India was laid on 02-09-2014. A decision was taken to establish a Sector Skills Council (SSC) to regulate and promote education and tourism related to hospitality and tourism. skills development in the country. 11,367 people have been trained under the Hunar Se Rozgar Tak program since this financial year till August 2014. A culinary survey in India, aimed at identification and documentation of recipes, has been launched. In order to overcome the bottleneck caused by the shortage of Chinese speakers. tour guides in India, the ministry organized a 3-month tourism facilitator training course at the Indian Institute of Tourism and Travel Management, Noida for the executives of the member tour operators of the Indian Association of Tour Operators. Six-month certificate courses in 4 hospitality professions were launched.h) A capacity building program for tourist transport drivers was carried out. Hotel and Restaurants Revised Guidelines for Classification/Reclassification of Hotels under 5 Star, 4 Star, Heritage Classic – with alcohol service or without alcohol service. Awareness Workshops on Bed & Breakfast/Home Stay with all States/UTs and Tourism Industry Stakeholders were completed. This will increase room capacity in tourist destinations across the country. The list of guesthouse and home stay establishments has been published on the website of the Ministry of Tourism. The hotel classification/reclassification/enforcement system is simplified. STCI) for three important sectors of the tourism industry - accommodation, tour operators and beaches, backwaters, lakes and rivers was launched on 26 August 2014. Steps have been taken to invite adventure tour operators foreigners to familiarize them with the incredible Indian Himalayas..