IntroductionThe British Broadcasting Corporation (BBC) is the world's largest broadcaster. Created in 1926, it operates according to a royal charter revised every ten years. The current charter is valid until 2016 and, like its predecessors, tasks the BBC with providing an impartial public broadcasting service in the United Kingdom, the Channel Islands and the Isle of Man. (BBC Watch.n,d). Corporate social responsibility involves going beyond simply figuring out how to make the most money, to include a broader commitment to building a better society in the best possible way. This can be done through daily business practices or through charitable donations and staff volunteer projects. One of the BBC's main CSR projects is the Beyond the Broadcast campaign, which involves various mini-projects. The difference lies in the BBC's approach to sustainability and its focus on environmental responsibility. The reasons for choosing the BBC as a CSR company are believed to be due to a clip seen in class about Lord Michael Hastings and his phenomenal socially responsible work with major British companies such as the BBC and KPMG. Hastings frequently travels the world to convince businesses and leaders that they play a vital role in improving society. Lord Michael Hastings was the BBC's first head of corporate social responsibility, a position created in 2006 because the channel wanted to be "in parallel with other major UK organisations". Hastings has been nicknamed "the business evangelist". The BBC is a company with a very strong CSR initiative, mainly due to the strong foundation work carried out by Lord Michael Hastings; they are very transparent in their relationships. Awareness and Corporate Responsibility No major problem...... middle of paper ...... existing evidence that even the world's largest corporations, businesses or businesses can be extraordinarily socially responsible. The BBC isn't just trying to be socially responsible just to look good, it goes the extra mile to ensure it tries to influence everyone in every corner of the UK in a positive way, whether bringing communities together or helping people achieve their goals. dreams. Even if it does not follow it technically, the BBC has shown that the King Code is not just about "reporting", where there are possibilities for huge exaggerations and greenwashing, but rather about "doing" and also " do” because you care about your own life. influence on society. Lord Michael Hastings is the inspirational figure behind the success of the BBC's outreach program and the humility shown by the Corporation's staff when volunteering is certainly admirable..