History remembers Guccio Gucci as someone who launched the biggest fashion brand and took it internationally. As the case study recounts, Gucci's CEO realized a common factor that the brand has never overlooked. It’s its durability. The exceptional craftsmanship and pure quality of the products have undoubtedly brought the brand to the peak of its success, but sustainability, both in its marketing and in its products, is what has kept it at the top. Who would have thought that the work that Guccio did not want to inherit from his father would become his life's work. The leather goods company has given the word quality its due meaning. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay The fashion icon has many opportunities internationally. The brand deals with its international customers through directly operated stores. By interacting directly with its customer base, the brand has brought many important customers to its doors. Gucci also takes care of its customers by providing excellent service and at the same time guarantees the quality of the products. The management of the brands has a good sense of fashion and that is why they are still able to control the market even in these changing times. At first, the company focused on luxury leather goods, but later shifted its focus to other products as well. The company has been developing and selling clothing and other accessories for decades. The functions and images of all their products are unique and the quality of these products is one of the main reasons for its such high sales. The designs are innovative and the precise use of technology has made the final product very attractive and complex. The company's product range includes stylish, trendy and unique fashion wear for men and women. Gucci also designs shoes, watches and bags. The shoes are designed with great care so that the style can be clearly defined. The watches are well designed and the sparkling jewelry is made with exquisite craftsmanship. All bags are elegant. Children's clothing is comfortable and stylish. It also offers a wide range of home furnishings, including bedding, furniture and wallpaper. Gucci offers all its products in special and attractive packaging through its well-trained and professional salespeople (Bhasin). Bizzarri's idea of ​​bringing people together through innovation, ideas and sharing experiences yielded great results in the years to come. The brand used these ideas to attract millennials and even generation Z, those under 24 years old. The brand's placement in the market by Bizzarri with the help of its creative director, Alessandro Michele, gave the brand a more modern image and category-breaking approach. One of the main reasons for the company's sudden increase in revenue after a slow decade before 2015 is technological innovation. The new CEO and his director have brought a futuristic factory where artistic experiments mix with 21st century production processes (Langer). One of the brand's new strategies to attract customers is to open six call centers. It’s how brands interact with today’s smartphone-only generation. The brand is modernizing its traditional customer interaction to the next level. Along with the power of social and technological trends in modern consumer habits, the pressure of development has led Gucci to a new level of innovation in customer service,.