EXECUTIVE SUMMARY: The following report discusses the Social Media Industry in the Service Sector. The report initially discusses the growth of the industry over the past few years and also discusses the future growth prospects of this industry. After a brief industry analysis, the report talks about the FACEBOOK company and the services that the company offers to consumers. Services that like games, sharing images, posting statuses, following groups, creating business pages, posting ads, promoting, surveys, chatting with friends and family to across India, chatting with friends, connecting with customers, asking for suggestions on the pages, and many more features that have made it even more attractive over time. Then, the report tells the positioning of the company in relation to its competitors through the study of perceptual mapping. After that, the report discusses the 7 Ps of the company's marketing mix which are: product, place, price, promotion, physical evidence, process and location. Based on the analysis of the company's positioning and the 7 P's of marketing. mixture, the report includes some recommendations for the company that will improve the functioning of the company. SERVICE INDUSTRY Social Media Industry Analysis Like the world wonder, social media in India is driven by educated and raised youth in the urban communities and cities of India and 2011 saw a huge rise in the number of customers and their action regarding time used, engagement levels and quality across different interpersonal interaction destinations. As stated by the Telecom Regulatory Authority of India, there has been a rapid rise in the paper sector......and this industry is booming. REFERENCE: Kasper, Hooley.B (1999) Introduction to Service Marketing, International Marketing in a Service Organization, 89-112Philip Kotler, 7Ps of Marketing Management and Their Characteristics, 324-89Berry, Luckman (1992) Ways to Improve service quality in marketing management, Marketing Reports, pp92-98Zenith, Nelly (1934) Services Marketing: Integrating Customer Orientation, 2nd edition. New York: McGraw Hill, p23Taylor. J & Furtado. K (1946) Product and service positioning in industry, BusinessMarketing Papers, vol11, 245-67 Harry, L (2001) Marketing mix and the qualities and advantages of service marketing, IntegratingMarketing Management, Oxford University Press: Oxford,89- 135Peter, Samuel. B (1978) Perceptual mapping and positioning of the service industry and its analysis, Columbia Press: Columbia, 678-90