StrengthsOne of Namaste International Hotel's key strengths lies in its position as a joint venture with The Leela, an already established luxury hotel brand in India. The Leela is one of the most respected luxury hotels in the country and aims to “maintain and surpass the excellence in service, ambience and performance that distinguishes the Leela Group”. The strategic locations, individuality, architectural aesthetics, lush greens and intrinsic Indian culture hold true for every Leela property. Thus reflecting the “essence of India”. Additionally, Leela Group focuses on an “operational philosophy [that features] personalized service and comprehensive logistical support.” We ensure that our valued guests spend their time for the sole purpose of their stay: doing business and relaxing in the most conducive environment” (Vision and Mission). Namaste International Hotel fits into the Leela Group's mantra as a specialist luxury provider to businessmen and women across the globe. Since The Leela has worked hard to establish itself as a leader in its market, a joint venture with this hotel brand offers Namaste International Hotel expertise in the hospitality sector in a similar format already established with their other hotels. Additionally, Namaste International Hotel has many resources to become competitive and successful in the Hyderabad, India market. Additionally, as a hotel operating in a joint venture with The Leela, we gain a loyal customer base who know what quality to expect, a huge competitive advantage for Namaste International Hotel. Our strengths also lie in the market we have chosen. in which to get involved. The next one will be very lively, ...... middle of paper ......www.doingbusiness.org/data/exploreeconomies/india/sub/hyderabad>.« Vision and mission | Leela Palaces hotels and resorts. Luxury hotels India | Official websiteThe Leela Palaces Hotels and Resorts | Luxury hotels in India. Internet. May 2, 2011. .Vizzo, Emily. “How to Start a Hotel as a Business.” Small Business - Chron.com. RequestMedia. Internet. April 19, 2011.. “TripAdvisor survey reveals hotel marketers' plans to attract travelers in 2011.” News and know-how in hotel Internet marketing. Hotel marketing. February 18, 2011. The web. April 19, 2011. .US Census Bureau 2009, Met Life Mature Market Institute 2009 Demographic Profile