Over the years, I have learned that I am a leader full of innovative ideas. In the various organizations I am involved in, beliefs and values ​​are cherished and have given the organization a culture. With the changes happening every day in the world, I wondered if the culture of the organization would change in the near future, and is it a good idea? By researching the culture of two companies, Facebook and Google, I developed competitive strategies. My question is: are competitive strategies effective? First of all, I wanted to distinguish the difference between Facebook and Google. Facebook was founded by Mark Zuckerburg and some of his classmates in February 2004 (Helft2012). The social network was first used by the Harvard University campus (Helft2012). Facebook is a private social networking site. Each personal profile created has a unique web URL address with the name attached at the end, thus promoting its true identity. Some of the things that the social network is useful for are: conversing with friends, colleagues and classmates. Also, it is good for joining common interests such as: organizations, groups, schools, ideas and even events. Google, on the other hand, was founded in September 1998 and is an American public company specializing in Internet search (Henzinger 2009). Google was founded by Sergey Brin and Larry Page of Stanford University (Henzinger, 2009). Their goal was to make all the information in the world easily accessible. Some online software offered by Google are: Gmail, social networks, Messenger, YouTube and even Google Maps. These two companies both have a very unique leadership style. Each company uses different symbols, ideas and values ​​​​that make its business individualistic if the company seeks to create large projects with a global focus. CitéHallier, CB (2010). Welcome to the House of Fun: Workspace and social identity. Economic and Industrial Democracy, vol. 31 no. 1 150-172. Helft, M., Hempel, J. and Keating, C. (2012). INSIDE FACEBOOK. Fortune, 165(4), 112-122. Henzinger, M. (2009). Perspectives on the Web and Google. Journal of Internet Cataloging, 17-28. Sachitanand, R., Mitra, K. and Mahalingam, TV (2011). The Toppers. Business Today, 20(3), 48-52.SIMONITE, T. (2012). Let the hackers compete, Facebook is looking for new talent. Technology Review, 115(2), 69-70. Thompson Scott, Demand Media. (2013). Google's Business Leadership and Organizational Culture. Retrieved November 6, 2013 from Chron: http://smallbusiness.chron.com/googles-business-leadership-organizational-culture-58108.html