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  • Essay / INNOVATION THROUGH INDUSTRIALIZATION - 1925

    INNOVATION THROUGH INDUSTRIALIZATION With the end of World War II, it brought not only the return of American soldiers, but also the return of prosperity and the suburban lifestyle. The “American Dream” became not just an idea but a reality during the next 20 years of exponential population growth and economic prosperity. Arts and Architecture magazine began to recognize this need and brought in emerging architects to help achieve this goal. During various closed-door meetings, John Extenza led the way in residential experimentation, alongside rising architects; JR Davidson, Ralph Ralphson Richard Neutra, Charles Eames, John Rex with Sumner Spaulding, Whitney Smith, Thornton Abell, adding others over time (2). These goals were socially conscious; and in his announcement it was stated – “that each house must be capable of duplication and in no case be an individual “performance”. With the intention of releasing a new design concept once a month, the program lasted 36 months in total; and produced 26 structures in total (only 19 remain as is). Pierre Koenig was brought into the development program in 1950, originally under the direction of Raphael Soriano for his work on CS 1950 (4), but succeeded to branch out by showing Etenza its true know-how. Etenza allowed him to join the team on the condition that he had an effective design with a willing customer base; So Koenig contacted Etenza along with Walter and Mary Bailey with plans for their Bailey House. Their contemporary attitude for a simple twin bedroom, two bathroom. combined with their appreciation of the creative spirit, gave Koenig more freedoms to develop his open but versatile techniques by indulging in experimentation with spatial boundaries through ponds, spacing and glazing shapes; This sup...... middle of paper ......takes its structure. During the first guided tour, he said: “Even though I knew what was going on in that house, it was a big shock to see it. My houses are like children to me,” with many reasons. The most fascinating aspect was that the time required to restore the project doubled the original construction time of six months. I see a reason behind his patience, because time alters materials; the reintroduction of new materials could alienate elements of the project spaces, creating discontinuity and ruining the fluidity of the open plan. Not only did it restore old features, but it also updated necessary ones. He manipulated new technologies so that they could be integrated into prefabricated forms, particularly in subzero refrigerators and in the placement of motors. He also modernized most of the home's technology such as lights, water heater and a furnace.