-
Essay / The role of media in tourism
Table of contentsLiterature reviewTypes of mediaSummaryHumanity in the 21st century lives in a world immersed in media. Media has been a part of our lives for decades. Since humanity needed a medium to transmit information, media was developed with technological advancements and influenced by various socio-economic and political forces throughout history (Pace, 1977). Previously, media was limited to newspapers, magazines, radio and cinema (Mc Quail, 2000), but today, thanks to technological advancements, various new forms of media have been developed, such as television, social media, internet, etc. The media is used as a major source of information for tourists. Many studies have proven that media plays a crucial role in increasing awareness of a destination and influencing tourists' intention to visit it (Gartner, 1993; Gartner and Shen, 1992; Govers, Go and Kumar, 2007). Media has played a vital role in accelerating the tourism industry worldwide. It is thanks to the media that we can say: “Tourism is the biggest industry in the world” (Martin Parr). There was a time when people traveled for adventure and explored new places without any prior idea of where they are, but now due to busy lives, traveling is much more of a leisure activity and people want to know everything about where they are. are going to do it and the media is helping them do it. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Although it is still not that beneficial, most of the money spent by tourists is often spent on airlines, hotels and other multinationals. businesses. According to a Thai report, 70% of all money spent by tourists actually left Thailand. In this case, spending too much money on promoting tourism through the media can cost the government dearly. Media has a very powerful impact on the lives of citizens in the 21st century. Different types of media have different types of influence on people. These media are providing impetus to the new and growing travel and tourism industry, which now represents a significant part of our economy (Karen Hughes). “media” is considered a Latin plural type of the particular thing “media,” which denotes a mediating substance through which something is transmitted. Media includes television, daily newspapers, music, movies, magazines, books, radio, and the Internet (Campbell, Martin, & Fabos, 2011). Devereux uses McQuail as a source to characterize the media by saying that McQuail notes that the rapid evolution of the media has "significant results" on social, political and monetary society. Since many studies have shown that the media has seriously affected the tourism industry, they could be both positive and positive. negative effects. Gartner et al. (1992) analyzed that media has a positive impact on destination image formation when stories feature or describe a specific place. However, some articles also revealed the negative effects of poor exposure on destination photos and travelers' visits to destinations through media. Baloglu and McCleary (1999) clarified that the rather terrible image of Egypt among Americans was formed as a result of news about fear in the nation. Peel and Steen (2007) also noted the negative effect, on a particular destination example, of information..