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  • Essay / Nike Essay - 970

    According to Greek mythology, Nike was the winged goddess or spirit of victory, both in battle and in peaceful competition. The supernatural being was a common figure in ancient Greek art, appearing in sculptures, on pottery, and on coins. Her appearance fit the description of "nice-ankled Nike", as she was described with wings and was always worn in front of her victory crown, which she offered either to other gods or to heroes and prize-winning athletes . Like the inspiring Nike of the Bronze Age, the Nike of the 20th century is a shoe that motivates the world's best athletes to reach new levels of mastery and achievement. The Nike "swoosh", created in 1971 by Carolyn Davidson, represents the spirit of the winged goddess who inspired the bravest and noblest warriors at the beginning of evolution. Bill Bowerman, a nationally respected track and field coach at the University of Oregon, has been constantly trying to find different ways to give his runners an edge over their competitors. He tried different track tops, rehydration drinks and extremely actively researched new running shoe improvements. Unfortunately, the well-known shoe manufacturers of the 1950s ignored the designs he tried to suggest to them at first, so Bowerman began making shoes for his runners himself. A talented middle-distance runner, Phil Knight of Portland, Oregon, enrolled in the fall of 1955 at Oregon and competed for Bill Bowerman's track and field program. In addition to graduating from Oregon, Knight earned his MBA in finance from Stanford University, where he wrote a paper suggesting that quality running shoes could be industrialized in Japan and compete with others well-known German brands, such as Adidas. However, his letters were not returned from the manufacturer...... middle of paper ......o which he is accustomed to. Like Michael Jordan, I am very happy with my choice to be a big fan of the Nike brand. In many ways, Nike has a big influence on my life. The idea of ​​Nike fills my mind with many confident thoughts. Nike gear makes me feel like a mighty Bronze Age warrior. When I wear Nike gear, I feel extremely confident and victorious. I feel like I deserve to receive a crown of victory like the one the Greek goddess would give to heroes and champion Olympians. This brand is very inspiring and motivating for me because of its history. The Nike story says it all. After doing my research on Nike, it makes total sense why the brand has become such a success. The hard work, dedication and patience that Bill Bowerman and Phil Knight showed to achieve their dreams truly motivates me to one day become equally successful..