Having such a small distribution allows them to have more control over how the product is sold to customers. HeinekenOperates and produces beer in 9 countries around the world, making it the most international brewer in the world. Heineken is present in 178 countries and uses intensive distribution where you can find their products: their museum, gas stations, all major retailers and private retailers, main producer, stadiums, bars, restaurants, nightclubs. This allows Heineken to achieve a maximum level of market coverage. This means they are able to reach more customers, which will reduce their profits.