Research has also explained the effects of repetition on purchase intention (Batra, 1986). When there is a low level of advertisement repetition, this will lead to a positive attitude towards the advertisement (Berlyne, 1970; Cacioppo and Petty, 1979), but if there is a high level of advertisement repetition advertisements, this will lead to less effective advertising and thus creating a negative attitude towards the advertisement which would result in a negative response towards the product and less or no purchase intention. Marketers repeat advertisements so that their consumers are familiar with their products and it stays in the minds of consumers, otherwise consumers tend to forget if they are not reminded. When advertisements are repeated at an increasing level, consumers react negatively to the advertisement (Malaviya, 2000). There is a strong correlation between ad repetition and familiar and unfamiliar products, which then shape attitude towards the ad. Repeated advertisements of unknown brands would irritate the consumer and form a negative attitude and if it is a known and famous brand, the advertising repletion would be positive (Campbell and Keller, 2003). Repetition of the ad would influence consumers' evaluation of that ad and form an attitude toward that ad and product if