Over the past 20 years, technology has improved along with human behavior. Another fairly significant change in the job market is generation. As baby boomers reach retirement age, the face of the workforce is changing. During the change of pace, many problems arise regarding the younger generation. However, the new, unprepared workforce poses other problems for most businesses. As the new era begins, the company is struggling with high spending demands and low production levels from employees. This event challenges human resources management in the search for potential employees. Consideration drives the pros and cons of whether to retain, train and improve or recruit and change the force. The essay will provide an in-depth exploration to oversee the positive aspects of developing employee dedication. The method that will be used is case research and discussion. The purpose of the written report is to provide insight into the importance of employee loyalty. Maintaining Employee Loyalty There are various ways to increase worker productivity in the workplace. Through motivation, rewards and punishments, etc. However, none of these approaches will succeed without employee cooperation. In order to improve the company, the manager must be able to assign his employees to a respected area. Professionalism can be achieved with some time and dedication. Management cannot ignore the importance of low staff turnover. This report will show several benefits of having loyal employees in the company. Loyal employees tend to be more motivated than new employees. The more a human likes something, the more incentive they have to improve... middle of paper ......7). Holding back is exhausting: motivating student employees to achieve high performance and high longevity. Staff Development, 5(1), 93-101.Boone, G. and Kurtz, D. (2012). Contemporary company. np: John Wiley & Sons, Inc. Davidson, MC, Timo, N., & Wang, Y. (2010). How much does labor turnover cost? International Journal of Contemporary Hospitality Management, 22(4), 451-466.Duboff, R. (1999). Loyal employees are a key link to a company's value. Journal of Engineering Management, 9. Gulli, C. (2009, 10 19). Fear factor. Maclean's, 122(40), p. 100. Retrieved April 30, 2014Gustafson, CM (2002). Staff turnover: a study of private clubs in the United States. International Journal of Contemporary Hospitality Management, 14(3), 106-113. Omar, MW and Jusoff, K. &. (2010). Employee motivation and its impact on employee loyalty. World Journal of Applied Sciences 8, 8(7), 871-873.