The purpose of this article is to analyze and discuss the supply chain efficiency of target stores. Target was founded in 1902 by George Draper Dayton who, after partnering with the owner of Goodfellow Dry Goods Company for a year, decided he wanted to become more involved. So he bought Goodfellows and renamed it Dayton Dry Goods Company. After purchasing the store, Mr. Dayton remained in management until his death in 1938. By this time the store had gone through many changes, including a name change in 1911 from the Dayton Dry Goods Company to The Dayton Company, as well as an addition of the Dayton Foundation in 1918. After Mr. Dayton's death, the family continued to operate the business until 1983, when the last two Dayton executives retired , ending 80 years of family management of Dayton (Target Corporation, 2014). Since the beginning, the Target store supply chain has been based on the personal principles of owner/founder Mr. Dayton. These principles include being known as a retail chain that not only offers reliable merchandise to its customers, but also as a retail chain that offers fair business practices and a spirit of giving (Target Corporation, 2014). Based on these principles, the store then came up with the slogan "Expect more, without paying." This slogan represents their continued commitment to giving and providing their customers with value, quality and service, all in a fun and exciting environment (Target Corporation, 2014). Product and Service Specifications Like its competitors, Target has made many changes over the years when it comes to their products and services. In order to meet an ever-changing environment and the ever-changing needs of customers, Target has not only increased the...... middle of paper......this means that Target not only has a chain of efficient supply, but also of an efficient supply chain. demand chain and both chains are well aligned with each other.ConclusionIn conclusion, throughout this article we have read that Target's main goal is to provide its customers with quality products and services. quality that will not only meet their needs, but also exceed them. Through research, we not only learned that this goal was achieved, but that Target, despite achieving this goal, continued to do what it could to continue to achieve this goal, over and over again, the exceeding every time, not only to achieve it. their expectations but to constantly respond to customer needs. Always keep them satisfied and keep them coming back every time they need it because they know Target will have what they need when they need it..