I would like to thank my teacher, Ms. Machado, for providing me with the planning guides and paper template for my project. I would also like to thank the 50 human subjects for their participation in this research. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay There is no relationship between gender and color preference and all gender norms are socially constructed by people. None of the color preferences are biological because color is perceptual. Literature Review Clever marketing may be behind the modern rules that red is for girls and blue is for boys. Blue is for boys and red is for girls, as we are told, but do these gender norms reflect some of the inherent biological differences between the sexes, or are they culturally constructed through social norms put in place by companies to promote sales? article cited in the 1918 American trade publication Earnshaw's Infants' Department which said that "pink, being a more pronounced and strong color, is more suitable for the boy, while blue, which is more delicate and delicate, is prettier for the girl.” Such a practice was also common in Belgium in the 1970s. In primary school in the 1980s, the dress code for gym class was red shorts for boys and blue shorts for girls. But they reversed that in high school, which contributed even more to the gender confusion. In 1927, Time magazine published a chart revealing appropriate colors for the two different sexes. In the painting it was basically established gender specific colors, but it was a bit unusual compared to what we consider normal today in the 21st century. He told parents to dress boys in pink. According to Life Magazine, 1955 marked the “peak year of pink” for both men and women. “Across the United States,” the article tells us, “a peak of pink in men's clothing was reached as manufacturers increasingly saturated their production with the pretty pastel…pink is shown here in almost everything except in a trench coat – even in a golf jacket and a tuxedo. Today more of a basic product than a luxury, the color is even acceptable for teenagers. » In a review of color studies carried out by Eysenck in the early 1940s, he noted the following findings on the relationship between gender and color. Dorcus (1926) found that yellow had a higher affective value for men than for women, and St. George (1938) argued that blue for men stood out much more than for women. An even earlier study by Jastrow (1897) found that men preferred blue to red and women preferred red to blue. Eysenck's study, however, found only one difference between the sexes, with yellow being preferred to orange by women and orange to yellow by men. This finding was later reinforced by Birren (1952) who found that men preferred orange to yellow; while women placed orange at the bottom of the list. Guilford and Smith (1959) found that men were generally more tolerant of achromatic colors than women. Thus, Guilford and Smith proposed that women might be more color conscious and their color taste more flexible and diverse. Similarly, McInnis and Shearer (1964) found that blue-green was liked more by women than by men, and that women preferred tints to shades. They also found that 56% of..