Adidas is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures footwear, clothing, and accessories. It is the largest sportswear manufacturer in Europe and the second largest in the world after Nike, which is its rival company. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get the original essay The company was started by Adolf Dassler in his mother's house and was joined by his older brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory. For several sporting events, Dassler contributed to the development of spiked running shoes (spikes) and to improve the quality of spiked sports shoes he switched from a previous model of heavy metal spikes to the use of canvas and rubber. Dassler convinced American sprinter Jesse Owens to use his hand-made spikes at the 1936 Summer Olympics. In 1949, due to the breakdown in relations between the brothers, Dassler created Adidas and Rudolf created Puma, which became the commercial rival of Adidas. Adidas' logo is made up of three stripes, which are used on the company's clothing and shoes for promotional purposes. logo – The Adidas brand was purchased in 1952 from the Finnish sports company Karhu Sports. Dassler described Adidas as "the three-stripe company" as the brand became very successful. The brand name is without capital letters and stylized with a lowercase “a”. After the breakdown of relations between the two brothers in 1947, Rudolf created his new company which he named Ruda, derived from Rudolf Dassler, and which was later renamed. under the name Puma, and Dassler established his company on August 18, 1949, which was officially registered as Adidas AG, derived from Adi Dassler. "All Day I Dream About Sports" is said to be the acronym for Adidas, although this is a myth but in reality the name is formed from the combination of two words, namely "Adi" (a nickname for Adolf) and " Das” (from “Dassler”). Keep in mind: This is just a sample. Get a custom essay now from our expert writers. after the Dassler Brothers Shoe Factory split in 1947, and for this reason even the town of Herzogenaurach was divided on the issue, earning it the nickname "the town with bent necks" and at that time people looked down to see which shoes the foreigners wore Even two city football clubs were divided, Adidas supported the ASV Herzogenaurach club, while Puma supported 1 FC Herzogenaurach. he deliberately wore Adidas shoes so Rudolf Dassler would tell them to go to the basement and pick out a pair of Pumas shoes for free..