STRATEGIC BUSINESS ENVIRONMENT IMPACT FOR “OUTBACK STEAKHOUSE RESTAURANT”Outback Steakhouse is an American casual dining restaurant chain based in Tampa, Florida, with over 1,200 locations in 22 countries in North and South America, in Europe. , Asia and Australia. It was founded in 1988 and is now owned and operated in the United States by Bloomin' Brands and other international franchise and venture agreements. And now, Bloomin' Brands is opening its branch in Lahore, Pakistan. BUSINESS ENVIRONMENT IN PAKISTAN Recent empirical evidence shows that it is easy to do business in Pakistan. The policies of Pakistan are FDI laws, tax policies, foreign exchange liberalization and banking procedures which make doing business in Pakistan friendly and easy. Pakistan is based on a natural resource, which is why Pakistan's GDP growth is due to agriculture which accounts for 21% and employs around 42% of the working population. Cotton, wheat, rice, sugarcane, fruits and vegetables are the main crops produced and account for almost 75% of the value of total agricultural production. Moreover, Pakistan has many areas where business is booming over time. IMPACT OF TECHNOLOGY There is an exponential growth rate in information technology in Pakistan. Economically, it is the most promising sector. Technological advancements have had an influence everywhere, and one area where we see this influence is in the food and restaurant industry. Information technology and labor are inexpensive from a business perspective in Pakistan. Certain technological advances will help improve the industry and customer experience. Equivalent technology that is used in other Outback franchises around the world will be used...... middle of paper ......RONMENT Outback's business environment will be appropriate, including all departments like finance , marketing, human resources, manufacturing, production, etc. and it will comply with all legal regulations and government policies and which in turn will respect the obligations of all stakeholders of the restaurant. INTERNAL FACTORSAll the necessary precautionary equipments will be installed i.e. fire extinguishers, exit place, first aid medical equipments, entry and exit security plans and installation of CCTV cameras, just to avoid any calamity. EXTERNAL FACTORS External factors would be natural disasters and these are irrepressible factors. To deal with these factors, preventive measures will be taken and construction will be carried out in this way to protect against any damage. Precautions will be taken to deal with this type of disaster.