John F. Kennedy's inaugural address, delivered on January 20, 1961, is widely considered one of the most powerful and influential speeches in American history. In his speech, Kennedy sought to inspire and unite the American people, as well as communicate his vision for the nation's future. To achieve this, Kennedy employed various rhetorical strategies, including ethos, pathos, and logos. This essay will focus on the philosophy of Kennedy's inaugural address, examining how he established his credibility and authority as a leader and effectively appealed to the values ​​and beliefs of his audience. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Ethos, as defined by Aristotle, refers to the credibility or ethical appeal of a speaker. In his inaugural address, Kennedy strategically used ethics to establish his credibility and authority as a leader. From the outset of his speech, Kennedy emphasized the collective wisdom and experience of the American people, declaring: "For I have sworn before you and before Almighty God the same solemn oath which our forefathers prescribed nearly of a century and three quarters. » By invoking the legacy of his predecessors and emphasizing the continuity of American values ​​and traditions, Kennedy positioned himself as a leader who respected and honored the principles of the nation's founders. Additionally, Kennedy's use of inclusive language and his focus on shared values ​​and aspirations strengthened his philosophy. Throughout his speech, Kennedy repeatedly used the pronouns “we” and “our,” emphasizing the collective identity and common purpose of the American people. For example, he said: "Let every nation know, whether it wishes us good or evil, that we will pay any price, bear any burden, face any trial, support any no matter what friend we will stand against any foe to ensure the survival and success of our country. freedom." By aligning himself with the American people and emphasizing their shared commitment to freedom and democracy, Kennedy enhanced his credibility and authority as a leader. Additionally, Kennedy's ethos was also evident in his appeal to the moral and ethical principles that underpin American democracy Throughout his speech, Kennedy emphasized the importance of standing up for justice, equality, and human rights. said: “To those ancient allies whose cultural and spiritual origins we share, we pledge the loyalty of faithful friends. United we can do little in a multitude of cooperative enterprises. Divided we cannot. do much, because we dare not face a powerful challenge by quarreling and separating By emphasizing the importance of unity and cooperation, as well as the common values ​​of freedom and. of democracy, Kennedy established his credibility as a leader committed to defending the nation's principles. Keep in mind: this is just a sample. Get a custom paper now from our expert writers.Get a Custom EssayIn conclusion, John F. Kennedy's inaugural address is a powerful example of effective rhetoric, in which he strategically used ethos to establish his credibility and authority as as leader. By emphasizing the collective wisdom and experience of the American people, using inclusive language, and appealing to the moral and ethical principles that underpin American democracy, Kennedy effectively appealed..