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Essay / Chick-Fil-A Excellence in Customer Service - 1905
Chick-Fil-A Excellence in Customer ServiceIn 1946, two brothers, Ben and Truitt Cathy, opened a restaurant in Atlanta, Georgia called the Dwarf House Grill . The Dwarf House served a variety of signature grills, from hamburgers to hot dogs. All that changed in 1961 when a poultry supplier stopped buying and selling chicken breasts to Mr. Cathy that were too large for the trays they usually cooked the chicken on. Truitt Cathy decided he didn't want to throw out the chicken, so he breaded the chicken and put it in the pressure fryer. He realized he could cook chicken in the same time it took to cook a hamburger and it was delicious. He already had hamburger buns and pickles at the restaurant and that's how the first chicken sandwich was made. In 1967, the first Chick-Fil-A store was opened in Atlanta's Greenbrier Mall, and in 1986, the first independent franchise was opened. Today, there are more than seventeen hundred Chick-Fil-A restaurants in thirty-nine states. One of the ways Chick-Fil-A has been able to make its business a success is through its unique approach to customer service. They are able to provide excellent customer service by transforming individuals into team members. The teams can be seen in the hiring process, community involvement, national sponsorship, knowledge of what customers want and culture of cooperation. All of these different teams lead to customer service excellence. Hiring Process According to the Chick-Fil-A website, the process for owning a franchise is long and rigorous. Chick-fil-A: Franchise Application Information. (nd) “At Chick-fil-A, we believe that our success in a community is directly related to the caliber of each executive...... middle of paper ......p://www. biblegateway.com/passage/?search=Luke+6%3A31&version=NIVChick-fil-A Bowl Charitable donations. (nd). Retrieved from http://www.chick-fil-abowl.com/GivingBack/CharitableGiving.aspxChick-fil-A Bowl Volunteers - Chairs & Vice Chairs. (nd). Retrieved from http://www.chick-fil-abowl.com/GivingBack/BowlVolunteers/ChairsViceChairs.aspxChick-fil-A: Executive Biography. (nd). Retrieved from http://www.chick-fil-a.com/Press/Bios/DanChick-fil-A: Franchise Application Information. (nd). Retrieved from http://www.chick-fil-a.com/Company/Careers-Franchise-ApplicationDavis, S. (December 16, 2013). Chick-fil-A's raving fan growth strategy. Retrieved from http://www.forbes.com/sites/scottdavis/2013/12/16/chick-fil-as-raving-fans-growth-strategy/Schmall, E. (nd). The cult of Chick-fil-A. Retrieved from http://www.forbes.com/forbes/2007/0723/080.html