The issue at hand was the claims that formed the fundamental selling points of James Frey's book, A Million Little Pieces. Oprah Winfrey endorsed Frey's book, which sold more than a million copies in 2005 and became a number one seller. The website Smoking Gun facilitated an investigation that found Frey's claims to be botched. Jennings (2009) asked four key questions, associated with the case study of James Frey. I will develop these questions in this article. The first question asked was: "What did you learn about the quality of truth from Frey's experiment?" , 2009, p.70)? The quality of truth from the Frey experiment can be summarized as subjective information. While my initial beliefs were that Frey had lied or committed fraud, I really stopped to think about what had happened. To understand this problem, one must ask whether Frey was motivated to lie or whether Random House (the publishing house) motivated him to flavor his initial beliefs with exaggerated stories to sell books. On the one hand, Frey was responsible because he allowed the quality of his work (the truth) to be altered. In comparison, Random House should have investigated his story before publishing the book. Sometimes the truth is something that is buried or camouflaged in half-truths and partial information. For example, many years ago I took a training course on how to give presentations to large audiences. The first step in briefing a large audience was determining the demographic you are lecturing to. In short, you wouldn't inform upper management the same way you would inform technical employees. I was asked to notify a VP of Engineering. Coming from an electronic medium......paper medium......have been embellished. However, as I've said before, similar types of unethical behavior happen all the time in corporate America. Additionally, these parties do not receive the same types of sanctions as the lawsuits filed by Frey. Nevertheless, after personally investigating this topic on the Internet, some people recognize and accept that some of Frey's claims are false, but they still say that they were moved and inspired by the book. After reading the case study, I wonder if Frey could have circumvented all the negative media attention simply by presenting his book as fiction as opposed to nonfiction. Works Cited Jennings, M. (2009). Resolve ethical dilemmas. In J. Calhon, R. Dewey, S. Silverstein, & L. Bofinger (Eds.), Business ethics: Case studies and selected readings (6th ed., pp. 36-70). Mason, OH: Southwest Cengage Learning.