IntroductionFor the international management course, the following assignment was given with the aim of selecting a topic in the field of international management. The topic of this article is intercultural communication in marketing/advertising. Communication is a very important part of everyone's daily life, not only in personal life but also in organizations. Also nowadays, we are becoming more and more global every year and working with different countries and cultures around the world. Now, globalization is increasing, which makes communication a very important element of international business. Every organization has its own way of communicating and doing business with others. They have their own strategies to improve their business and make communication more effective. Marketing is also part of communication, but with the community/customers, and of course there are some differences in how this is achieved in each organization. Additionally, businesses don't always want to attract attention and attract the same type of people. It is therefore important for an organization to know its target markets. Organizations must also be very careful in the use of language, images, colors and symbols, as the message can be misunderstood or interpreted as something else. The objectives of this document are to provide an answer to the following questions: • Do you think there is a global market campaign that is the same everywhere in the world? • What do you think would be a good way to avoid misinterpretations during international advertising?• Error/problem. How would you, as a manager, resolve these errors/problems?1.1 DefinitionsCommunication: the process of transferring meanings from the middle of paper ......es that professionals use in their work – such as persuasion and association . Therefore, effective advertising creates six types of consumer responses. The following elements are: 1. Perceive (perception),2. Understanding (cognitive),3. Feel (affective/emotion),4. Connect (association),5. Believe (persuasion),6. Act (behavior) (Wells, Burnett, & Moriarty, 2006). Works Cited Hofstede, GH and Hofstede, GJ (2005). Cultures and organizations: Software of the mind. New York: McGraw-HillLuthans, F. and Doh, JP (2012). International management: culture, strategy and behavior. New York, NY: McGraw-HillMoran, RT, Harris, PR, & Moran, S. (2007). Managing cultural differences.Routledge. Retrieved from Google Scholar Wells, W., Burnett, J., & Moriarty, S.E. (2006). Advertising: principles and practices. Upper Saddle River, NJ: Pearson/Prentice Hall