Introduction: Juhayna Food Industries is one of Egypt's leading manufacturers, specializing in the production, processing and packaging of milk, yogurt and juice. The Egyptian company's factories are made up of 8 companies. Six factories are included in the group. Over the past three decades, Juhayna has managed to build consumer loyalty through the variety of quality products as trusted household names. 1. Juhayna owns approximately 6,000 acres in Aselaa, 2,600 acres in Wadi Al-Gdeed, in addition to two technology-based farms. of the milking rotor. Juhayna's annual sales were around 1,600,000,000 units in 2012, but the goal was to increase sales to around 2,000,000,000 units by 2013. Over the past three decades , Juhayna has managed to build consumer loyalty through the variety of quality products and trusted, well-known brands. Market research has shown that Juhayna achieves a significantly higher level of brand awareness than its main competitors in the market. It increased its production capacity while expanding and developing its product range. Meanwhile, the company produces more than 150 different products on market shelves, manufactured in six separate manufacturing facilities with an industrial capacity that produces approximately 2,900 tons per day. Juhayna has dedicated itself to different market segments with a wide range of products developed with specific qualities to meet all the tastes of its consumers. In 1987, Juhayna became the first Egyptian company to bring safe and healthy packaged dairy products to the market. In fact, Juhayna had focused on several aspects in order to compete with other competitors and gain an advantage. They initially focused on pricing where ... middle of paper ...... also achieved leading market shares in their respective segments. 4. Current political events may raise the question of the sustainability of improvement at the bottom of the scale. the scale. Overall demand for yogurt in Egypt is expected to grow at a faster rate than that of dairy products in the coming years. Business-to-business (B2B) represents 10% of the company's dairy product sales. B2B customers include hotels, airlines, restaurants and fast food. Exports represent 17% of the segment's revenue, of which 85% comes from milk, of which Libya and the Middle East are the largest export markets. 5. Juhayna estimated its market share in the Libyan packaged milk market was around 20% in 2009. As Juhayna strongly believes in standards, it generally offers high quality products to satisfy all customers. It has established itself and currently enjoys a good reputation.