Marketing is one of the important aspects considered by every organization for global expansion. It is important for the company to manage its marketing structure in order to promote the products in the new market. In addition, the notion of marketing is essential because it is based on the target market and the type of product to be promoted. In this regard, it is stated that a global chocolate manufacturer requested one of the marketing agencies to work with them for the launch of a chocolate bar. The chocolate manufactured by the company is dark in nature and good quality with a weight of 150 gms. The company's goal is to launch chocolate in South America for a successful business. The target market for dark chocolate is the aging population over 65 years old. The company's objective is to launch the chocolate bar in South America, targeting the over 65s market (Cant & et. al., 2009). The aim of the article is to market chocolate to the global market with a focus on the aging population. over 65 years old.2. Global Market Developments for Over 65 Market The global market is showing a changing trend in the market due to demographic factors, especially the aging population. We observe that the market trend is more focused on people over 65 years old. This is a long-term change and a lasting trend that is occurring in both developed and developing countries. This change is seen in several countries, including the United Kingdom, the United States of America, and other countries with increasingly aging populations. It is evident that in recent years the life expectancy rate has increased significantly compared to the 1970s, by 5...... middle of document ......ntrepreneurship, pp. 2-52.Perry, G. & Leipziger, DM, 1999. Chile: recent policy lessons and emerging challenges. World Bank Publications. Paul, J., 2008. International marketing: texts and cases. Tata McGraw-Hill Education. Roberts, M., 2014. Gut bacteria makes dark chocolate 'healthy'. BBC. [Online] Available at: http://www.bbc.com/news/health-26626507 [Accessed April 8, 2014].Slide Share, 2014. Industry Analysis. Industry. [Online] Available at: http://www.slideshare.net/angelteezhiqi/industry-analysis-15701119 [Accessed April 8, 2014]. Santos, PM, 2006. Relations between Portugal and Brazil. JPH, Vol.4, No.2, pp. 1-15. The Hofstede Centre, 2014. And Brazil? Brazil. [Online] Available at: http://geert-hofstede.com/brazil.html [Accessed April 8, 2014]. World Bank, 2013. Overview of the business environment in Brazil. Downloads, pp. 1-7.