Pets 101 identified our target market as school-aged children, under the age of 18, with the idea that their enthusiasm for animal care and responsibility will persuade their parents to buy new animals. Typical school-age children have parents aged 25 to 54, representing 70% of the major market segment (IBIS, 2014). Pets 101, located in Port Orange, Florida, has competitors within a 25-mile radius of Volusia County. Pets101 has four direct physical competitors (serving the same target market with similar products and services) within a 25 mile radius. These competitors are Petco, Petsmart, Pet Supermarket, Pet Supplies Plus and Mr. Petman Supermarket. All of these competitors are supermarket-style pet stores that offer their customers quantity in a one-stop pet store atmosphere. Their target market is the same as ours, but they lack the personal touch and in-depth training that will be offered at Pets101. Here we will give a comparative analysis of each store. • Pet Smart America's largest pet supply store, with stores in every country. as well as the large online pet supplies store Petsmart.com, online since 1996. They offer a very wide range of more than 12,000 products, including major brands for dogs, cats, birds, fish, reptiles and animals of all kinds, all at everyday low and very competitive prices, probably because their large volume allows significant purchasing power. PetSmart is the go-to online pet supply store and the one to compare all other offerings to (net top20.com, 2014). On the Petsmart website, customers have many choices and options when deciding which items or pets they want to purchase. Petsmart offers many types of pets such as amphibians, arachnids, b...... middle of paper ......d customer loyalty and repeat sales.References https://www .youtube.com/watch?v= peMGNLwwDsQ Petsmart Pet co warehouse issues https://www.youtube.com/watch?v=tOTupkwfqi0 Growthink http://www.petco.com/ http://www. forbes.com/companies/petco-animal-supplies/ http://www.petsupermarket.com/default.aspx http://www.insideview.com/directory/pet-supermarket-inc http://www.petsuppliesplus. com/ http://www.reptilestopetstores.com/ JPPetsReferences https://www.youtube.com/watch?v=peMGNLwwDsQ Petsmart Pet co Warehouse Issues https://www.youtube.com/watch?v= tOTupkwfqi0 Growthink http://www.petco.com/ http:/ /www.forbes.com/companies/petco-animal-supplies/ http://www.petsupermarket.com/default.aspx http://www.insideview .com/directory/pet-supermarket-inc http://www.petsuppliesplus.com/ http://www.reptilestopetstores.com/ JPPets