Due to technological advancements and the dominant culture of the United States, businesses are looking for more effective ways to advertise and sell their products to consumers. Since the Internet and social media have gained popularity, consumers are noticing that social media can lead them to better sources for purchasing goods. As consumers realize the importance of social media, businesses are turning to social media as a filter to achieve their business and marketing goals. As the business environment evolves, businesses are focusing on legal astuteness, alternative dispute resolution, and government regulation. Social media market managers recognize the importance of legal astuteness. “Legal acumen […] is a valuable managerial capability that allows companies to increase their realizable value in four […] components” (Bagley, 2008, p. 387). These four components are: a set of value-laden attitudes, specific contextual knowledge of the relevant law and appropriate application of legal tools, the ability to exercise informed judgment and a proactive approach. Ensuring a set of value-laden attitudes ensures business growth and success. As part of these attitudes, managers in the social media market understand that the right is fundamental to the success of a business. Managers understand that the law creates the rules and strongly influences societal consensus on moral expectations and moral values, as well as their evolution over time. The law does not allow personal information to be shared with other companies without your permission and “Facebook does not share personally identifiable information such as your name or contact information with advertisers without your permission” (Facebook, 2014) , which alleviates this situation. ..... middle of paper ......ion. In Alternative Dispute Resolution: The Litigator’s Handbook (p. 2). Chicago, IL: American Bar Association, Section of Litigation. Bagley, C.E. (2008). Winning Legally: The Value of Legal Acumen. Academy of Management Review, 33(2), 378-390.The Constructor (2014). Alternative Dispute Resolution Techniques Resolving Disputes Without “Going to War”: Frost Brown Todd Law Firm. Accessed May 4, 2014, from http://www.frostbrowntodd.com/resources-01-22-20071.htmlFacebook (2014). Advertising on Facebook. Accessed May 5, 2014, from https://www.facebook.com/about/ads/#cookiesFederal Financial Institutions Examination Council (2013). Social Media: A Guide to Managing Consumer Compliance Risks. Federal Register, 78, 4848-4854. Retrieved from https://www.federalregister.gov/articles/2013/01/23/2013-01255/social-media-consumer-compliance-risk-management-guidance#h-15