Consumers around the world will view and process information differently. It is therefore extremely necessary for businesses to develop effective mechanisms that will effectively and efficiently communicate their business to their customers. To understand the consumer choice process, various practices have been examined and affected. Methods of choice include, among others, information monitoring, eye movement monitoring, and task analysis issues. The study of such methods demonstrated the features of consumer behavior and the implementation of such choices. Due to the recent development of attention to the use of perceptual information distribution in the study of consumer behavior phenomena, there has been subsequent concern with existing procedures for growth and examination. models of user behavior that explicitly take into account information distribution. There are generally two types of models that consider the distribution of information that have been examined: structural models and process models. Structural models focus primarily on exploiting well-known assumptions related to providing information to consumers, typically some measure of psychological states, and then examining the interrelationships between these paradigms. An example of such a study is the work of Farley and Ring (1974) who analyzed the specific characteristics of the paradigms underlying consumer behavior theory. These behavioral studies apply the concepts of instantaneous equivalence systems from econometrics, which are often shared with underlying flow concepts. Studies are generally carried out at a global level and concern a few consumers. For their part, process models are fundamentally involved in questions...... middle of paper ......ns as factors influencing their judgments.ReferencesAnderson, NH (1971). Integration theory and attitude change. Psychological Review, 78, 171-206. Anderson, N.H. (1982). Methods of information integration theory (p. XVIII, 444 S.). AcademicPress. Bettman, J.R. (1974). Towards statistical models for consumer decisions. Journal of Consumer Research, 1(1), 71-80. Taken from EBSCOhost. Bettman, J.R., Capon, N., & Lutz, R.J. (1975). Cognitive algebra in multi-attribute attitude models. Journal of Marketing Research, 12(2), 151-164. Retrieved from http://www.jstor.org/stable/3150437?origin=crossrefFarley, JU and Ring, LW (1974). “Empirical” specification of a model of buyer behavior,11(1), 89-96. American Marketing Association. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=5001810&site=ehost-live