USAA is a well-managed and highly rated financial company. USAA is becoming popular every day, but it has opportunities for exponential growth. They have built their reputation by providing services to military personnel and their dependents. USAA should expand its membership to everyone. USAA is strong enough to support these people and if they can acquire more members then they will have the opportunity to grow. USAA can provide support to military personnel overseas. USAA does not impose sales fees on mutual funds or advisory fees on USAA financial advisors. They can charge these fees to increase their revenue. USAA has a strong reputation that it can use to potentially acquire more members. Some companies lower prices or offer other benefits when members recruit others. Since the development of new technologies, USAA has the opportunity to try different pricing strategies in the new market. USAA could offer these prices to help loyal customers as well as attract new and future customers. USAA has several market opportunities. USAA primarily caters to more military families. They should appeal to everyone, especially people looking for retirement. USAA is only present in 9 cities in America and three in Texas. They need to expand to more cities in the United States, especially if the city has strong military support. These cities include Honolulu, Tacoma, Anchorage, Charleston and Monterey. Even if they don't have facilities there, they should provide online service to those cities until they have facilities there. USAA is not a publicly traded company. They have a chance to become a publicly traded company where people can invest in USAA. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayCooperation Opportunities (Merger and Acquisition)A merger or acquisition of other financial services companies “…may allow them to purchase umbrella insurance policies that can further reduce costs for their members…” USAA should partner with financial firms and other insurance companies that provide insurance that USAA does not offer. Strategic Challenges A long time ago, USAA had the idea to rethink the structure of the company. They have tried to incorporate new ways to provide the best possible service to their members. They wanted to provide members with advice on major life decisions and events. These events included buying a home, getting married, having children, and military events, even joining or leaving the military. USAA wanted to integrate new, simple systems to provide easy access to its members, but it ran into complications. USAA had difficulty integrating these ideas into its new business, so USAA decided to rethink its company. Although the redesign has contributed to the growth of the company as a whole, it also creates challenges for business units. Business units wanted to make changes or add new products, but were unable to do so because the redesign created a focus group of members. This caused tensions and USAA ultimately created governance. Another challenge was cybersecurity issues. It was easy to access accounts and information. Other challenges include: high inventory days and attrition rates, forecasting.