Table of ContentsPrevious ResearchConclusion to Previous ResearchSales Towards Housing Development in Practical EvolutionChapter Two ConclusionsThis chapter will describe and discuss the detailed review of published articles, Previous theses and dissertations are from secondary applicable data sources regarding this research. It initiates what has been in the subject area, such as the latest statement of information from books, journals, articles, magazines and newspapers. This will allow us to collect the information needed to support or counter other arguments. Say no to plagiarism. Get Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get Original EssayPrevious ResearchAfter searching through the easily accessible secondary data, the researcher discovered three researches which can be classified as related and almost similar data to this research. . Here is the summary of the previous theses: The first is a research on marketing strategy carried out by Mike Flynn, he is a research editor. Mike Flynn is the director and expert real estate marketing consultant and has spent 18 years in marketing management. He concluded that a marketing plan for a residential property incorporates almost identical elements and structure whether it is a proposal or a master plan for an apartment, townhouse, land and for a retirement residence project. A successful marketing plan will need to gain ownership and contain the perception of the entire project group, with the marketer essentially creating and driving it. Secondly, there is research on after-sales service published by the Queensland Government. It states that a sale is the most fundamental method of increasing your sales, but not the end all. Providing quality real estate after-sales service reveals to our customers the intention that you want to build a long-term relationship with them, to be worthy of their loyalty and business, especially in the real estate development sector. Many successful housing development companies apply an after-sales service strategy to achieve high sales targets, build customer relationships and maximize profits. Providing quality after-sales service can also attract our customers, they will come back to you and encourage them to introduce your business to other customers. After-sales service covered at the point of sale depends on what you do, including your customer service and sales techniques. Apart from this, it also includes how you communicate and follow up with customers after they leave the premises, such as preparing follow-up communication and handling customer complaints effectively. Third, research on innovation theorized by Dr. David. Church. He argued that innovation is essential to your company's success in today's highly competitive housing development business environment, particularly as customers become more demanding and discerning. Entrepreneurs need an edge to survive and stand out. Business innovation is still the driving factor in the race for business relevance for their products and services. Everyone can get involved in innovation. By achieving innovation in business, you will surely help manage your funds and time effectively and grant you undeniable superiority to expand your business in the market. The fourth is quality research carried out by Professor David Adams and Dr Chris Leishman. They havemanaged to understand that improving the quality of housing is economical for the well-being and benefits of clients and real estate developers in the long term. Preparing for professional, quality construction will reduce maintenance and repair costs, saving the developer money in the long run. If done correctly, developing good quality affordable housing requires a collaborative effort throughout the planning, design and construction process. Even though the difference in determination to pursue quality will not be very significant, but it is the crucial factor.Conclusion on Previous ResearchIn summary, based on the research published by the researchers, it is clearly visible that there is a relationship strength between marketing strategy, after-sales service, innovation and quality in order to improve sales in Practical Evolution. Like the marketing strategy research completed by Mike Flynn. He summarized that a well-planned marketing strategy will require complete absolute control and complete understanding of the project as well as the marketer who will literally start and execute, increase housing sales. He highlighted the property's marketing strategy incorporating almost identical elements and structure. Secondly, there is research on after-sales service written by the Queensland Government. It mainly focuses on how the after-sales service will improve the relationship between the real estate developer and the customers, which in turn will improve and increase the housing sales, which is a win-win situation for both the real estate developer and clients, because the result of this method will be increase sales. Third, research published by Dr. David Kirk. He said that innovation is the point that has contributed the most to the real estate development market. He emphasized that today customers are increasingly demanding and seek high standards. Real estate developers must adapt by innovating themselves to enable them to increase their sales and activities in this highly competitive market. Fourth, quality research carried out by Professor David Adams and Dr Chris Leishman. They emphasized that quality is the key factor in increasing housing sales. They concluded that quality would reduce the burden on the property developer on construction cost through proper and meticulous planning. These are marketing strategy, after-sales service, innovation and quality. Above all, marketing strategy can be defined as an overall meeting plan of a company in order to get closer to people and turn them into customers of our company that we are going to offer our products and services. The marketing strategy of a company includes the strategic value of the company, important and valuable information about valuable customers and other high-level entities. Next comes after-sales service which can be seen as a task performed after the products are successfully delivered to customers, which is lawful and justifies any service link or customer connection in many service activities. According to Philip Kotler (2002: 508), “after-sales service is defined as a service provided by the company to a customer after the sale”. Furthermore, according to Hindle and Thomas in Tjiptono Fandy (2008:32) “After-sales service is a service provided by the manufacturer to customers after the customers have purchased a product from the company.” Then the next independence is an innovation which can be interpreted as the operation of creating something new or thinking something new...