As human beings, most of us have a natural instinct to care for each other in times of need. When someone falls, you stop and help them get up. So when disaster strikes, people want to help and make everything right. People close or far from the disaster can come forward and volunteer. Others want to help by meeting the material needs of victims of the hazard. They began donating food, water, clothing, medicine, or other needed supplies, called in-kind donations or some monetary donations. The outpouring of donations can be overwhelming, both positive and negative. Along with the danger and its effects, someone must manage the enormous amount of donations by organizing and distributing to needy victims. Emergency Management is responsible for disaster response operations, including donation management. According to McEntire, “Donation management involves receiving, sorting, storing and distributing goods and money for the benefit of victims in response and recovery operations. » (McEntire, 195). During disaster response operations, donation management is one of the major challenges encountered during the response and recovery phase. The United States has repeatedly demonstrated its generosity in times of disaster, where it is needed. Donations have been made around the world and here at home. President George W. Bush reportedly encouraged Americans to donate to Asian tsunami victims: “America's greatest source of generosity is not our government,” he said. “It’s the good heart of the American people.” (Stevenson) During the response and recovery phase, there are many needs. Donations are welcome and are essential to meet the needs of vulnerability...... middle of article ......of Philanthropy, 20(24), 16.Hsu, C, (2005). A world of kindness. US News & World Report. 138(2), 32. McEntire, D.A. (2007). Disaster response and recovery: resilience strategies and tactics. Hoboken, NJ: Wiley. Metz, C. (2005). Online donation to the rescue. PC Magazine. 24(21), 83. Palmer, B. (2006) What happened to all that Katrina money? Crisis (15591573), 113(6), 8. Roos, Dave. “10 Worst Things to Donate After a Disaster,” February 11, 2013. HowStuffWorks.comhttp://money.howstuffworks.com/10-worst-thing-donate-after-disaster.htm April 26, 2014. Stevenson, RW and Stevenson, RW (January 4, 2005). Bush asks his father and Clinton to raise funds. New York Times. Retrieved from http://search.proquest.com/docview/432974957?accountid=14968Winning disaster preparedness apps go live on Facebook. (2012), Modern Healthcare, 42(23), 4.