Additionally, it should follow and support your key business objective (or what your company should accomplish), core values, and goals. Fundamentally, your business strategy should answer these key questions: 1) What do I want to produce? 2) Why do we exist? 3) What do we want to become? and 4) How do we serve our customers? The goal is to stay true to your organization's purpose while simultaneously satisfying the demands of your target market. If your strategy fails to achieve this, your business is prone to misalignment. 3) Create a product and marketing strategy A product strategy is simply an operational plan for the company's product team; A marketing strategy is the plan to effectively market that product in a reasonable and effective manner. When creating your product strategy, you should develop a business plan to facilitate product investment decisions, use your market research to create in-demand products, and most importantly, ensure your business is able to continually bring this product to market. Executing a successful marketing strategy includes developing a budget and brand, determining ways to interact with the target market, and helping the sales team sell the product. A well-executed product and marketing strategy will successfully combine external market requirements with business requirements.