The information technology industry is revolutionizing the global economy by changing the way companies do business. Technological advances have transformed the methods by which businesses organize production, invest capital, and create new products or services. Today it is quite difficult to imagine a business without the Internet. The Internet has enabled instant communication from the operations of global businesses to something as simple as controlling a light bulb. The maturation of the digital age, including e-commerce, big data and social media, has reshaped the way people do business. The unprecedented explosion of connected devices across the world has created new ways for businesses to serve their customers. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayThe global fashion industry proves the effects of technology as the entire fashion supply chain is completely transformed. Fashion is a $1.2 trillion global industry, with over $250 billion spent on fashion in the United States each year (Maloney). It is truly an international industry with a long and complex supply chain from production to design and retail. This requires local brands to be in communication with foreign manufacturers. Advances in networking technology have made this possible with email and video streaming, which are fast, reliable and efficient. Telecommunications is a complex system of networks, such as the Internet, mobile devices and computers, that allow us to talk and do business with anyone, anywhere in the world. Technological advancements are not only impacting the ability to communicate effectively for manufacturing purposes, but they have also changed the way marketers must strategize and focus on digital advertising. In the modern clothing industry, manufacturing is only a fraction of the business. This is a very sophisticated field that requires fashion research, market analysis, brand licensing, materials engineering, advertising and distribution. When starting a brand, it is important to conduct thorough research and gather reliable information. The Internet allows businesses to analyze other competitors in the market to make informed decisions, learn about a product or service, and get to know their consumers through surveys and data analysis. Therefore, not having substantiated information could result in a loss of revenue or potential buyers. Technology will change the future of the fashion industry through e-commerce, just as it already has. Many stores have become obsolete because customers are shopping online, from the comfort of their homes, rather than going out. Most of this effect is due to people advertising and selling products online. For example, Amazon is one of the largest e-commerce platforms; in fact, it is expected to account for 45% of all online sales in 2018 (Howland). As consumers spend more time online, brands must create an online shopping experience to take full advantage of e-commerce. Shoppers search for user-generated content online before making a purchase, like fashion blogs.