Profit is the lifeblood of any form of business, whether a sole proprietorship, a partnership or a corporation. In its simplest form, profit is defined as “money earned in trade or business after paying the costs of producing and selling goods and services” (Cambridge Dictionary 2017). Businesses strive to make and maximize profits to survive in highly competitive markets. You might think that the main goal of any business is to make a profit, but that's not entirely true. Nowadays, many companies have set a different goal for themselves. Satisfying their customers through continuous innovation has become their main goal, which means that making profit is the result and not the goal of their business. Businesses that operate under this model end up making more profit than businesses that focus directly on profit. Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get Original EssayApple is a great example of a successful company that focuses less on profits and more on delivering innovative products. Apple is one of the most successful companies in the world, not only because of the profits it generates, but also because of customer satisfaction and brand loyalty. Thus, the success of companies is no longer measured by its profit. A company's success is strongly linked to non-financial factors such as innovation, customer satisfaction, the purpose of the organization, and the impact on the community in which the organization operates. Additionally, many organizations are more aware of how business and society are linked; and therefore practice some form of corporate social responsibility (CSR). The International Organization for Standardization defines CSR as “a balanced approach that enables organizations to solve economic, social and environmental problems in a way that aims to benefit people, communities and society”. (McAdams and Leonard, 2003). CSR takes into account many issues such as social development, community involvement, environmental issues and human rights. In recent years, CSR has become widespread in the corporate world, which has imposed the need to incorporate CSR activities into the core business model of companies. This means having policies and procedures in place to integrate social, ethical, environmental and human rights into core business operations and strategy. CSR has many benefits, such as building trust with customers and improving overall business performance. In my opinion, the best benefit a company can achieve by implementing CSR policies is the improvement of the company's image. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay People often tend to buy more from companies that care about society and the clean environment. Starbucks, for example, is concerned about the environment and strives to integrate CSR into its business operations. In fact, their social responsibility strategy is based on three pillars: Community, ethical sourcing and environment (Vandeveld, 2015). The company is committed to ensuring that its coffee and products are produced and sourced responsibly and ethically. Additionally, the company focuses on recycling and conserving water and..