'WHY SO SERIOUS'! - the words the Joker said to a man before slitting his mouth in The Dark Knight and using blood to write 'WHY SO SERIOUS' and I'm going to find out how effective it is; Wouldn’t you like to know that too? Moreover, to find this answer to this question you need to keep reading, so what are you waiting for? “SOMETHING FOUND US” the Cloverfield column. The “United States” in the text seems to me to come from another planet, but which planet? Also, there is this monster that is actually terrorizing New York City. The Dark Knight: Firstly, the writing of the text "WHY SO SERIOUS" seems to me to be written in blood. From the Jokers perspective, it's written backwards so viewers can see it correctly. This means that the Joker wants us, the viewers, to see what he writes. I think this feature is effective because viewers want to know: why does the Joker write in blood? Whose blood does he use to write? And who is the Joker trying to ask this question? The target audience I consider is people aged 15 or older, because blood represents violence and it can scare younger children and influence them in a negative way, i.e. violence. Secondly, the last letter of the word 'SERIOUS' which is 'S' could be a meaning of 'Smile'. I think this because of how the letter "S" relates to the Joker's smile which he writes in blood. In fact, this could mean that the Joker is never serious and the rest shouldn't be either. This feature is not very effective because most people can't see this feature, so without seeing it, how could it be effective for viewers? The Joker wears a pair of leather gloves and he points at us, the viewers, as he writes. the text 'WHY SO SERI...... middle of paper ......e to expect the exciting connection between the night and tl:uniqueness/horrible. Additionally, like most films in the Horror genre, there is an element of punishment which, again, would add to the enjoyment of the film for the audience. A stained computer title makes viewers want to understand why it is stained. What does this mean? The title is at the bottom center of the poster. The title detail is smudged, which I think makes the poster look serious! This feature is effective for viewers because computerized smearing makes it more serious and viewers want to know why it is smudged. Why isn't it normally capital letters? Does this mean New York City is in serious danger? The letter spacing is falling apart and maybe the city is falling apart too. I think the spacing also means the power is out and New York City is in a state of