In order to solve our research problem, we used a descriptive research design with two types of sample surveys that estimated the strength of competition, the attributes that students most in a haircut and the potential effect of promotional tools on demand. The responses to our experiment will ultimately give us a general idea of ​​how promotional tools will affect our target market's demand, what our target market wants, and a general sense of competition intensity. The first questionnaire we designed was a ratio scale. The first question on our ratio scale questionnaire asks respondents to divide one hundred points among Profiles Styling Salon's potential Pittsburgh competitors. We asked students to answer this particular question to gauge the level of competition profiles would face if they moved their salon. The level of competition will also affect a promotional campaign. If Profiles implemented a promotional campaign when demand for a competitor in the same field is extremely high, the promotion is less likely to capture sufficient demand for Pr....