The 1920s are known as the Roaring Twenties, the Jazz Age, and the Golden Twenties. During this time, dramatic social changes occurred in society. The Great War destroyed old social conventions and new ones were developed. The 1920s were a decade marked by a great change in the role of women. The Roaring Twenties was a common name for the 1920s, due to the rise of consumerism and advertising at the time. Morals began to decline during this period. The 1920s were a time of great societal change. During the Roaring Twenties, women changed their actions. The 1920s were an explosion of color and a time of escapism. The young women began to free themselves. The changing role of women was the result of all the work they did during the First World War. The younger generation has rejected the values ​​and customs of their parents' generation. Young women no longer wanted to be guardians of morality, dressing modestly and refraining from drinking, dancing and smoking. They wanted the freedom to wear short skirts and ride in cars with their boyfriends. Because of all the deaths in World War I, the new generation felt the need to live freely and enjoy life. Young women and men returning from war experienced cultures with different customs and norms. Women began to shock the older generation with the way they changed their hairstyles. They cut their hair in short “square” cuts. The clothes they wore were much shorter than they usually were. They began to expose their legs and knees. The women were known as Flappers. Britain also knew the Flappers as "Bright Young Things". If they wore skimpy clothes in public, they could have been arrested for indecent exposure. Silk stockings... middle of paper ... They thought the simplest answer was crime. Prohibition led to higher crime rates and excessive violence. The U.S. government believed that by banning alcohol, Americans' quality of life would improve. The number of open bars and illegal bars has doubled. Criminal gangs are said to be fighting for control of the trade. After 13 years, the government finally realized that Prohibition was not a success (Bingham 4-6). Another change in society was the glamor of cinema. During the 1920s, cinema began to attract national interest. The film industry began to flourish around this time. By the end of the decade, twenty Hollywood studios had been created and released an average of eight hundred films in a year. Young American women loved the glamor of the big screen and began following the fashions of their favorite actresses..