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Essay / Louis Vuitton Case Study Template – 1342
Also, it will satisfy consumers because of its rarity. LV can create a trend of limited edition LV product collection by consumers. Additionally, LV can invite a famous person to advertise its products. Like in the movie or on TV. Furthermore, in the long term, LV should stand out more from the competition by considering its economic model towards the production of leather goods only. If LV manages to focus only on the production of leather goods, it will become the leader in leather goods and the specialist in the production of different leather products. Additionally, LV may attempt to venture into an untapped market, where it has never touched before. And it can offer more economical lines to the consumer, which can better prevent counterfeiting and expand its consumer base. On the other hand, in order to sustain its growth, LV should create exclusivity for a smaller segment through unique high-priced products for each region, targeting absolute segments. If so, this also has effects on stakeholders. As in capital markets, this will increase profits. In product markets, it continues to maintain brand exclusivity without alienating existing consumers. In organizational markets, employees will specialize more in the manual manufacturing of these products. Furthermore, in order to support globalization