Google China Case Study Google China Case StudyTo maintain its continued growth as the world's leading Internet search provider, Google wanted to enter on the Chinese market. Nevertheless, with China's strict censorship, Google has faced several legal, cultural and ethical challenges. Looking at a case study from The Hill (2009) with the challenges Google faced as well as several roles played by the Chinese government, it will highlight the difficulties faced in global trade. The completion of the case study review summarizing Google's strategic and operational challenges entering the Chinese market illustrates the challenges of global business. Legal, cultural and ethical challenges Google established a Chinese language service in 2000 made it work inside the United States and that's how it began the expansion in China in 2004. Google has faced many oppositions and legal challenges to opening in China, and the most significant obstacle has been strict censorship from the Chinese government. Even when Google was servicing the United States, the Chinese government censored its citizens' search results; However, to begin working in China, Google had to comply with China's censorship rules. Google has also faced legal changes related to employing Chinese citizens and maintaining a business position in the country. Culturally, Google has faced many challenges and orientation from Chinese staff. Although not covered in depth in the case study, opening operations in any new country requires cultural training to understand and manage staff appropriately. Say no to plagiarism. Get a custom essay on “Why Violent Video Games Should Not Be Banned”?Get the original essayGoogle also faced cultural challenges with censorship, as it was culturally acceptable to censor content in China, whereas In the United States, censorship was taboo. The various sites subject to censorship have also created ethical challenges for Google. Opponents of censorship argued that Google was acting immorally by allowing the Chinese government to censor content only for as long as Google could operate in the market. Opponents of the case also said Google wanted to replace freedom of information with the ability to increase profits in a new market. Google followers have argued that providing Google's service is more restrictive to the Chinese people than censorship. To help ease ethical concerns, Google fixed content blocking at the bottom of each page, which the user was aware of. Role of the government The Chinese government played a crucial role in the study of the Google case. The expiration of government censorship has created major legal, cultural, and ethical challenges. The Chinese government did not give up the information that Google could allow and thus forced Google to adapt to its regulations or rules to conduct business in the country. Even before Google opened in China, the government had already disclosed what content its citizens could access, and this position has not changed. Due to the government's lack of appetite to negotiate or compromise, Google had to make the difficult decision of whether the potential profit in China merited the perceived ethical commitment. After careful consideration, Google actually compromised and censored the information to work in China, but since then they have changed their position and moved away from the.).