Question 1: Convergence, according to our text on page 19, is the process of coming together or uniting around an interest or objective common. It could be the combination of several products into one product, but in the world of mass media there are two main processes of communication and media:; content and distribution. Our text, The Dynamics of Mass Communication, talks about what is called business convergence. Author Joseph Dominick argues that corporate convergence would involve media companies focused on providing content (movie, television, and music studios) acquiring companies designed to distribute content (cable and satellite companies) . A second convergence process is called operational convergence. This is where several media companies operating in the same market consolidate their business operations into one. This is a situation in which several media organizations such as radio, television and newspapers could merge under common ownership. This provides increased efficiency to the owner because they can have their staff perform work on all forms of mass communication, thereby reducing staffing requirements and saving money. The downside, however, is that it limits the independence of media companies, resulting in a reduced and diverse selection of media and viewpoints. The third type of convergence is found on page 21 of our text. This is called device convergence. This involves creating devices intended to be multitasking, that is to say having several functions. Device convergence offers consumers the opportunity to purchase a product, usually electronic, capable of functioning in a variety of ways, saving its owner money, space, and even time. Examples of convergence can be seen... ... middle of paper ...... I also continue to have a negative effect on print media, especially with the popularity of e-readers such as the Nook and the Kindle. Internet technology has made some technologies that previously provided mass communications obsolete. , and replaced them with newer, more effective means of creating and disseminating communications. Printers, cable modems, and processor technologies have provided developers and consumers of information with the tools to speed up the processes by which we send and receive this information. Communication technology will continue to push the boundaries of what we believe is possible. Dominick, Joseph R. The Dynamics of Mass Communication Media in the Digital Age. McGraw-Hill, 2009. Works Cited Dominick, Joseph R. The Dynamics of Mass Communication Media in the Digital Age. McGraw-Hill, 2009.