BombardierJoseph-Armand Bombardier, creator of Bombardier, built his first snow vehicle at the age of 15. Due to the amount of snow on the roads of Quebec, Canada, he decided to build a snow vehicle in order to encourage people to travel when the roads are snowy. But in 1937, his big achievement was launching his first snowmobile called the B7 snowmobile. The B7 could carry seven passengers. In 1942, Joseph created his own company called L'Auto-Neige Bombardier Limitée and he manufactured the B12, a 12 passenger snowmobile and also many different series were created which were imported into communities and used in ambulances, transport of goods. , mail delivery and school transportation. However, the Quebec government adopted a new snow removal policy, meaning all roads must be plowed, and thanks to this new law, Bombardier's sales fell by half in just one year. Joseph then decided to enter a new market and start developing new products, and that's what he did by entering the wood industry, he created interchangeable skis and wheels for snowmobiles; this also created a new off-road vehicle that could be used in the mining, oil and forestry industries. Joseph Bombardier always wanted to invent the perfect personal snowmobile and thanks to his work and his persevering experiments, he created the first large snowmobile and gave birth to a whole new industry and it was in 1959 that he launched the "Ski -Doo.” But in 1964, Joseph died of cancer, but he had lived long enough to see his phenomenal success in snowmobiling. 2 years after the death of Joseph Bombardier, Laurent Beaudoin, the son-in-law of the founder Joseph Bombardier, took over the management of the company. With the inspiration of the founder, Beaudoin...... middle of paper ...... want to lose the trust of their client such as Bombardier and in many cases; suppliers try to maintain good relations with the company. Bombardier has many competitors in the aviation industry. There are small companies like Embraer and large companies like Airbus. Large companies like Airbus put a lot of effort into retaining customers because personal planes are not a common purchase for Airbus. However, major airline contracts are worth a lot of money and are usually long-term contracts. Bombardier planes are luxury products, which means finding a new buyer is harder than keeping one. But all companies put a lot of effort to ensure they have excellent customer satisfaction and good market shares..