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  • Essay / Description of American multinational corporation Boeing

    Boeing is an American multinational corporation that designs, manufactures and sells aircraft (commercial or military), rotorcraft (helicopters), rockets, satellites and missiles worldwide entire. Boeing is currently the largest aerospace company in the world. Boeing is also ranked 27th on the Fortune 500 list. Boeing is known for its wide-body 747 and its most widely used commercial aircraft, the 737. Behind its success, Boeing has excellence in external communication. On their website, all external information is very easy to access. Their quarterly result and annual report are accessible with the click of a button. Their stock data and stock chart are easy to access on the investors page. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay The list of CEO, President, Executive Board and their Vice President in each division is very clear. They even create their own website for their news, which is included in their new product, their new technological advancement and the change of their executive/president. In addition, Boeing also creates its own multimedia page (wallpapers and videos) to communicate its product. Boeing's main external communication channel is the Internet (their own website). On their website, you can get almost all information about Boeing, be it about their products, innovations, company, investors, news and many more. For example, on their homepage they show us new technology in landing gear, news about getting the MQ-25 contract (a kind of new unmanned aircraft), a new aircraft TX training and news about NASA astronauts for the new Boeing spacecraft. Their website may also redirect you to many websites relevant to their previous website, for example, social media, media room, careers, etc. Other channels they use our social networks (Facebook, Twitter, Instagram, YouTube, LinkedIn), which is redirected from their main website. And even separate them into regions such as France, Brazil, Japan, United Kingdom, Middle East, Europe, Australia and many more. On its social media channels, Boeing primarily posts information about its new technology, new product, and community engagement program. For example, on September 4, 2018, Boeing posted an article about the new Boeing MQ-25 for the US Navy on its official Facebook account. All communications used by Boeing are used to promote their product and learn about current technology in the aerospace industry. Of course, a company as massive as Boeing also needs its internal communications. For its internal communication, Boeing does not publish any information about its internal communication, but for a company as large as Boeing, internal communication by email is essential. For other channels, Boeing's internal communication is the intranet (a private network accessible only to personnel of an organization/company, so it is not accessible to the public), they call it Secure Logon. Boeing is the most successful aerospace industry in the world, not only because of its creativity in technological advancement and right managerial action, but also because of its communication skills. Without good communication skills, the company can lose profits, employees and even its name. Boeing implemented good communication skills. They create a site.