Here are some effective marketing strategies that will help boost your restaurant and keep it from falling through the cracks. First, you must be willing to work long hours, be paid minimum wage, and stay up long nights. Don't expect your restaurant to open as an immediate success, either. Before you even start your business, you should have your business plan stating what you are doing and why you are doing it. If you don't have a solid reason for why you're opening a business, how are you going to get people to join your cause, and if no one is following your cause, how are you going to become a successful business? Another question you should ask yourself is who should your customers be and what do they expect from you, what do they expect from you, for example, what do they want? Do they want to help your business or hurt you, are they loyal consumers, these are some of the questions you should ask yourself. The last thing to think about is your competitor and whether or not you can beat them in the industry. When you start a restaurant, people should have a good plan, they should not think that they are just going to become a millionaire. from the start, you will have to work hard for a long time. “There is a fine line between too little and too much detail in a business plan” (Virginia Cooperative Extension Pubs.ext.vt.edu/). Now in their plan they should indicate where they are going to build their restaurant, the amount of workers and their salary. They should also keep taxes such as state, local, income, and self-employment in mind. They should also think about what price to put for your products, because people don't want to pay to get that product if it doesn't sell, so you should see it middle of paper.... .. they work hard, they will get it. Works Cited http://michigan.gov/documents/mda/MDA_guide_335948_7.pdf http://pubs.ext.vt.edu/310/310-100/310-100_pdf.pdf http http://www.extension.purdue .edu/extmedia/ec/ec-730.pdf http://ianrpubs.unl.edu/live/g2028/build/g2028.pdf https://www.extension.purdue.edu /extmedia/ec/ec-735 .pdf http://www.regent.edu/acad/global/publications/jpc/vol2iss1/upadhyay/JPCVol2Iss1_Upadhyay.pdf https://mail-attachment.googleusercontent.com/attachment/? ui=2&ik=280ee0b619&view=att&th=1456ba070f14f72e&attid=0.1&disp=inline&safe=1&zw&saduie=AG9B_P-MR8Mr_dXC5pJASTTpQVpp&sadet=1398100535192&sads=iDay5dnsiNNAZkjf PF m3fAtbE5w&sadssc=1https://mail-attachment.googleusercontent.com/attachment/?ui=2&ik=280ee0b619&view=att&th=1456ba070f14f72e&attid = 0.2&disp=inline&safe=1&zw&saduie=AG9B_P-MR8Mr_dXC5pJASTTpQVpp&sadet=1398100561026&sads=etU_jKzGEhd7gnammK0eCfYJiuE