“Good advertising does more than just disseminate information. This penetrates the audience's mind with desires and beliefs. – William BernbachSay no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Advertisements for fast food products tend to exceed customer expectations. When an advertisement is viewed, the fast food product is marketed in a way that influences the consumer in terms of the physical appearance of the product. It tends to look a certain way when advertised, but by the time the product is purchased, the result is not as appealing as expected. There is an endless number of articles and literature that discuss the effects of fast food marketing methods on consumer willingness. buy. The articles all point out that the increase in fast food sales is caused by effective marketing methods and that greater exposure to these marketing methods increases the likelihood that that person will purchase fast food. An experiment was carried out in 2007 in the United States to find out what effect branding has on it. fast foods on children's preferences. They tested 63 children by exposing them to two food samples, claiming one of the foods was McDonalds and the other unbranded when in fact both foods were McDonalds. From this experience, it was noted that 48% preferred McDonalds, 37% preferred the “unbranded” hamburger and 15% said they were the same. The 48% of children chose McDonalds despite being identical because their minds have been trained to associate McDonalds with a specific image that makes them believe it is the better option. The experiment also found that children who had more access to television were more likely to choose McDonalds. This shows that the more marketing and branding a child is exposed to, the more their preferences shift in favor of the specific fast food restaurant. This is relevant to my topic because this ORT aims to test the influence of fast food marketing methods on consumer preferences and willingness to purchase. This article is reliable because the experiment performed eliminated factors that could cause bias in children and had many control variables to help represent valuable information that could be compared. The article "How Fast Food TV Marketing to Children Compares to Adult Commercials" is a comparison of different marketing methods used between adults and children. It's natural for a child to have different perspectives than adults and different things amuse them. The article highlights that children's advertising mainly revolves around children's meals, complementary toys and movie relationships, while adult advertisements focus on important aspects such as appearance, meal portion size and the price. It is because of their different views that companies such as McDonald's and Burger King use different marketing methods to attract the attention of little children. This relates to my topic because of how it relates to marketing and the effect it has on people. The different marketing methods all target different groups, but they all have one main goal: attracting customers and promoting their product. This article helps to highlight how each age group has different reactions to differentadvertisements, but despite the differences between advertisements, the effects that these advertisements have on the person watching them will be similar regardless of age. For children, the toy might attract them and they would pester their parents to buy it for them. As for the parent, the price might catch their attention and convince them to buy it. Even though fast food companies run different advertisements to target different age groups, everyone is affected by advertising. Another experiment took place in Australia to determine the effect of food marketing on a film's character. Toys influence young children's preferences for healthy and unhealthy foods. Nine hundred and four 1st and 2nd year students participated in this experiment. These children were tested in four different conditions where movie-related primes (MTIP) were used in the majority of tests. Children of this age tend to love collecting toys from these different fast food restaurants and it is a mission to complete the collection. Every time they see a promotion using an MTIP, they convince their parents to buy them food multiple times because they are determined to complete their collection. Familiar media characters have a strong influence on children. Their vision is blurred when entertainment and marketing clash and children can't tell them apart. They are unaware of the persuasive intent and are therefore susceptible to it. Most of the time, these MTIPs are associated with unhealthy foods, which is why obesity rates are continually increasing. Instead of manipulating children into purchasing unhealthy foods for their toys, it would be ideal to pair MTIPs with healthier foods to promote healthy eating, help decrease obesity rates, and continue to gain money through the manipulation of small children. This article is extremely relative to my topic because movie characters are a method of marketing, and this method is used to manipulate young children who like to collect toys. This is an example of many different marketing methods used to get customers to buy their products. The “free” toys were used as leverage to get the specific target market to purchase the product, and it was for this reason that consumers were willing to purchase these products. According to the article, some children said they preferred the healthier option when it was associated with movie characters. This indicates that children don't care about the product itself, they only care about the promotion that comes with it. This is proof that marketing is a very powerful and very useful tool in persuading consumers to buy the product, and therefore affects the consumer's willingness to buy it. Conventional wisdom says that “visual appeal is half the meal.” An experiment was conducted to evaluate the effect of vision deprivation on taste perceptions, willingness to purchase, consumption behavior and the ability to monitor food consumption. Participants were divided into two groups: blindfolded and non-blindfolded. Each participant in both groups received three cups, each containing a different ice cream. Both groups had to answer a series of questions about ice. The blindfolded group gave higher ratings for taste ambiguity, but at the same time they reported that they were less willing to buy the product than the unblindfolded group. Visual deprivation did not affect food intake, but actual food intake was much lower thanperceived food consumption. Foods are said to have “visual flavor” and when the blindfolded group was deprived of sight, the visual flavor was nonexistent. When it comes to the marketing mix, product is one of the factors and the visual properties of a product are very important in representing the product. This also applies to the fast food industry. The visual properties of fast food initially attract the consumer and, according to secondary research in this article, being able to see the product while eating leads the consumer to be more willing to purchase the product. If the product is visually appealing and the marketing around the product is strong, consumers will be more willing to purchase the product. Product appearance greatly affects consumers' purchasing willingness. This article is reliable due to the limitations and controlled variables that have been implemented. Factors such as the type of ice used were controlled. The investigators attempted to reduce differences in hunger levels by scheduling an appointment with all participants where they would have to refrain from eating for two hours before the experiment. The two groups differed in pre-consumption hunger and outdoor temperature during the experiment, but additional control analyzes were performed to ensure that these factors would not affect the results obtained from the experiment. . Most literature research regarding fast food marketing focuses on children, so this article is different and focuses on adults. In 2005 in Australia, a market research company conducted a telephone survey of adults aged 18 and over. They asked questions regarding BMI (body mass index), how much commercial television they watch and approximately how much fast food they consume, etc. This was done to find out what effect advertising exposure has on adults' consumption of fast food. From the results, it was inferred that participants most exposed to commercial television and advertising have a higher consumption of fast food than those exposed to less than an hour of television per day. This proves that exposure to excessive marketing affects consumer consumption and therefore their willingness to purchase. The more a consumer watches an advertisement on television, the more they think about that specific company and product. It was found that the advertisement would be designed in such a way that it would attract the consumer more and more each time they viewed it. There are perceptions created by advertisements when fast food is marketed, and according to this article, it is these perceptions created by repeated viewing of the advertisement that encourage the consumer to want to consume the product more willingly. The article “Exposure to Food Advertising on Television: Associations with Children's Fast Food and Soft Drink Consumption and Obesity” is very similar to the previous one, except that it focuses on children. This article was a direct investigation into the effect of fast food marketing on children's fast food consumption as well as the increase in youth obesity. This was a non-experimental investigation. The researchers used previously found data on children's exposure to television food advertising as the independent variable and had participants complete a food consumption questionnaire for the dependent variable. The average fifth grader spends most of their time in front of a television, and in 2002 they.