Table of contentsIntroductionReasons for the underrepresentation of Vietnamese women in the mediaImportance of including women in the mediaSolutions that can bring changeConclusionIntroductionFor a long time, the culture and community of Asia and the Pacific Islands have not given women the necessary chance to show their potential. This is simply because they believe that women are not capable of acting like men. Various reports indicate that a very limited number of Vietnamese women were allowed to participate in the media. There are gender stereotypes that oppose the representation of women in the media. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get an original essayDespite the fact that Vietnam is putting a lot of effort into achieving gender equality, it is very clear that very slight Improvements have been recorded because public perceptions of women have not changed significantly (Heberle & Mark, 2009). High female literacy rates and ensuring equal participation in the labor market are part of Vietnam's efforts. Reasons for the underrepresentation of Vietnamese women in the media Various issues considered traditionally feminine are left to women when it comes to the media. These include family issues, childcare and also women's rights. Men, on the other hand, usually handle media issues related to foreign policy, science and technology, politics, economics, real estate, military and security. This clearly indicates that a large number of media issues are left to men while a very small percentage are left to women. This means that Vietnamese women are considered incapable of performing media tasks that require a lot of expertise (Anderson and Jaynie, 2009). The lack of visibility in the media has contributed to this situation because it has led a large number of audiences to believe that women are not able to qualify for various positions in the media. Even though Vietnam recognizes the levels of gender inequality, public perceptions make it very difficult to succeed in efforts to achieve gender equality. A large portion of the public believes that women should primarily focus on taking care of their families and leave other tasks to men. This is evident due to the different reporting of each group in the media; only one woman will work with two men. The gender ratio varies by media platform, but most women who were lucky enough to participate were assigned speaking roles. Considering the different categories of female representation in media in Vietnam, such as broadcasting, streaming and participating in films, there is a huge underrepresentation of women, with more than three-quarters of media positions going to men. Different areas of the media have also been politicized, resulting in a decrease in the representation of women in the media. Considering the case of Hollywood where casting is aimed at women aged forty and above is a clear indication that the skills of young women will not be used because even most of these chances are given to men. Only a quarter of the members are women (Goldstone & Jack, 1998). Additionally, levels of female sexualization in different media platforms also vary, but in most cases they are generally required to bepartially nude, especially in broadcasts and streaming, rather than in media. the films. A greater percentage of women should wear sexy clothing, and in other cases the level of nudity should be high and attractive as well. This sexualization is troubling because it makes some women anxious because they feel like they appear partially naked. it will have a lot of negative effects on them. Body shaming and objectification are also other issues that can result from requiring women to be scantily clad. In addition to being denied the opportunity to participate in media activities, this issue discouraged many women who wanted to work in the media. Many of them still fear that their culture does not allow them to be seen partially naked and that acting against this would have many negative effects on them and their lives. Given the situation of what happens behind the camera, a large number of men are the directors of different scripted series and films with very little chance of being left to women. Women are poorly represented in this case because, out of seven people, only one is a woman and the others are men, especially in the case of popular media. Only in television and digital series is the number of female directors higher than in the case of female film directors and streaming directors. For screenwriting, there is no significant change because the representation of Vietnamese women is still low with a large portion of the various positions being assigned to men (Kurashige, Lon, 1964-Murray, & Yang, 2003 ). Broadcasting is highest when it comes to giving women screenwriting credit, with about 31% of screenwriters being women. Streaming and filming have about 25% and 10% female writers, respectively. This reflects a very low representation of women in the media. Among series creators, less than a quarter of them are women. The different platforms were equally represented. There is a clear indication that the relationship in terms of gender between the director and the character is very important because, in every story where the director was a woman, there were also more women or girls on screen than d 'men. This means that it is believed that women can only manage those belonging to their gender better than in the case of the opposite sex. Since the number of female directors is still low, the number of women on screen will also remain low unless the number of female directors increases. In the case of executive positions, the representation of Vietnamese women in the media remains high. On the board of directors and management team, only less than 20% of people are women. This shows that most of the decision-making processes are under the influence of men and therefore it is difficult for them to make a decision in favor of women. When the various key responsibilities and authorities overseeing the entire media industry are controlled by men, women will not be easily represented unless changes are made to media management (Goldstone and Jack, 1998). According to reports, it is also clear that the representation of Vietnamese women in the media is rapidly decreasing as the level of power increases and this is the reason why there is a very low representation of women in most executive positions . another key factor that leads to the low representation of Vietnamese women in the media. There are a large number of characters from the United States while Asiansare underrepresented. There are high levels of invisibility as a large number of stories streamed, on television or in cinema do not show any Vietnamese women speaking on screen. Films, broadcasting and streaming have a very low number of Vietnamese women (20%) allowed to speak on the media platform. It's the only cable that has shown some improvement in terms of the representation of women of Asian descent. For different media platforms, it is women of Asian descent who are shown in sexualized clothing, which forces them to expose their skin in a way that they can be attractive to the audience (Anderson and Jaynie, 2009). This is a clear indication that women of Asian descent are yet to be recognized in the media landscape where a significant percentage have been whitewashed. In terms of ethnic diversity, the media industry is underperforming since most speaking characters in films and television are mostly white. Vietnamese women have also been underrepresented due to their race when it comes to choosing female film directors. different media platforms. There is less than 20% representation of women of Asian descent in broadcasting, film, streaming and cable. Being underrepresented among directors also has certain implications in that it also leads to an underrepresentation of female characters of Asian descent who are cast on screen in television, film and digital series. This has negative effects on the media because talent is no longer taken into consideration but it depends on who appears on screen. Importance of including women in media As the number of Vietnamese women increases in the media industry, there will be many benefits for Vietnamese women and people as well as society as a whole. This will help change stereotypes that women cannot perform particular tasks in the media and enable society to allow a large number of women to participate in different media platforms. This will also help unveil the different talents and abilities that women possess that have not been utilized. This will also help empower women as it will give them an opportunity to explore their potential. Increasing the levels of representation of Vietnamese women in the media will help create more employment opportunities and will also create opportunities for girls in Vietnam. and in the world in general, as they can see a bright future, especially if they aspire to work on the different media platforms in the future (Kurashige, Lon, 1964-Murray and Yang, 2003). Gender inequality will also be reduced if the level of representation is increased, which will help change the culture that does not give girls the necessary recognition. This will also contribute to the development of society, because giving everyone an equal chance will result in the generation of a wide variety of ideas that can be useful for the development of Vietnam and the world in general. Ensuring that Vietnamese women are included in different media companies will also lead to increased dissemination of the message that the media intends to convey. This is because more women will also be interested in watching different movies, shows and streaming in which people of their gender have had the opportunity to participate on these media platforms. Solutions that can bring change For the number of Vietnamese women in the media to increase, different approaches should be taken.