The use of advertising is to advertise a product or promotion to attract attention, to sell a product. and promote it. The key to advertising is to use AIDA, which is Awareness – to create awareness and let the target market know that there is a new product. Letting the public know that a new product is being announced will draw attention to the product. This will also generate interest. Interest – product advertising and awareness must create interest so that the target audience is interested in the product. Desire – making the product desirable. makes the target market interested in buying the product and will they take action. Action- the buyer must be sufficiently interested in purchasing the product. Giving the buyer the motivation to buy the product depends on AIDA. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Using advertising is a technique to increase sales to the public or an organization. it is about generating interest in a product so that the company is successful in its sales activity. Sales Promotion Customer sales promotions are a technique used to attract customers to purchase a product. promotions only last for a certain period of time and are used to make sales on new or existing products. trade promotions - the word trade refers to the bringing together of manufacturers and retailers. Trade promotions are a way to increase demand in retail to sell more products, including the right price on that product, discounts, free gifts, vouchers, competitions and bonuses in species. Trade promotions have many benefits for the business because retail promotions are competitive. Trade promotions can increase product visibility and product quantity. it can also expand the penetration of a product market segment, or total sales. Businesses use trade promotions to improve their sales with other businesses and increase their relationships with them. Personal promotions refer to any type of marketing communication used to target customer sales. The main objective of a promotion is to increase sales, product awareness and product loyalty in order to continue sales throughout. promotional sales are one of the elements of the promotional mix. Personal promotions are aimed at the sales force and can concern all staff. staff would have bonuses such as commission or salary increase, this will motivate staff to work harder to achieve their goals and will have a good impact on company sales, staff rewards such as vacation or products, which will benefit a sales team, it will increase the sales team build. Personal selling is a technique in which companies use the sales force to sell a product after meeting the customer face to face. body language, interpersonal skills and attitude are some of the skills needed to successfully sell a product. This is one of the most expensive ways of promotion because it relies on the recruiting and sales team giving them the pressure to do it. the company will like to raise awareness of the product, for which it will adopt a person-to-person approach. the sale can be done in two different ways: retail and directly to the customer. Retail,this is when a customer approaches the seller to inquire about a product. Direct to customer is when the salesperson approaches a customer or audience to make them aware of the product. Personal selling will include: prospecting, appointment scheduling, planning and preparation, sales presentation, negotiation and item management, closing and follow-up. The key areas that will impact the sales process are - recruitment and selection - the process of choosing the right candidates for a job. motivation and training - motivation and training will motivate the employee to work hard in their job, this is where bonuses come into play to motivate the employee to achieve their goals for a reward and are understood as remuneration. Territory planning is where the business will create an actionable plan to target the right customers, planning revenue goals and ensuring that sales will continue throughout overtime. Performance appraisal is a procedure for measuring an employee's work throughout the year, which could result in a promotion or salary increase. Business Communications - relates to the employee's ability to communicate clearly, openly, concisely and create a positive following. relationship.public relationspublic relations manages the communication of information for dissemination between an individual or organization, for example a business, government agency, nonprofit agency, or the public. Public relations can be advertising like Instagram, television, radio, newspapers and magazines, exhibitions or fairs. it is an organization aimed at raising public awareness of the company's products and organization. public relations, are paid in terms of time, materials and expenses. Public relations is an organization aimed at informing the public about the product, advertising sells, there is a big difference between these organizations. Public relations has its own professional bodies and is controlled by legal and voluntary means. Public relations uses a number of techniques to boost the public image of their clients among the target audience. Public relations gives the target audience a good insight into the customers' activities, this will also create a higher percentage of publicity, which will lead to increased sales in the organization and enable them to reach their target. Direct MarketingDirect marketing is a form of advertising via a number of different varieties, including direct mail - by post, sending leaflets to a specified customer with special offers to pique their interest. Call centers, also known as telemarketing, offering customers an existing service or a new product, have seen an increase in this organization due to its low cost and high coverage among customers. personal selling, communicating with a customer and explaining the features and benefits of a product to interest a business in purchasing those products. dropping leaflets, distributing leaflets to households, this is another way of attracting new customers. direct response advertising, when the customer responds directly to the ad. Internet, this will suit customers because it allows contact between the organization and potential customers.Business to businessBusiness to business is also known as B2B or B2B. it involves two activities, one involving a manufacturer and a wholesaler. Business to business refers to business conducted between businesses rather than between a business and an individual customer. a company will sell.