Colorism is a practice of discrimination in which lighter-skinned individuals are treated significantly better or more favorably than darker-skinned individuals. This includes unfair judgments, attitudes, and behaviors toward specific skin tones among different races. Colorism is a result of racism in the United States; he believes in the idea that white beauty standards are what the general beauty standard is and should be. Although there is not much research on the existence of colorism in America, as the topic has recently been recognized as not only a social problem but also a psychological problem, more and more research is currently being conducted . However, I intend to discuss the effects of colorism on an individual's self-esteem and perceived attractiveness. I will also discuss the idea of ​​colorism in American culture, detailing where it comes from and what it is. I will also present examples of colorism through my personal experience. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”?Get the original essaySkin color prejudice, also called colorism, is biased judgments, attitudes, and behaviors toward an individual depending on one's skin color, lightness, and darkness in particular. What little research is available on the topic has examined a small, select group of variables, such as mate selection, self-esteem, and attractiveness. Although this seems promising, there is no single study on the differences among African Americans on several topics, including their psychological aspects which include satisfaction with skin color and self-esteem, sociocultural aspects which include the influence of media on appearance and discriminatory events, and developmental aspects. which include ethnic identity and well-being. There is no research on differences in these variables between African Americans raised in rural and nonrural areas. To examine this, 218 African American participants were asked to complete several assessments that would measure their perceived skin color, rural status, as well as psychological, sociocultural, and developmental aspects (Pinkston, 2015). Results showed that there were no significant differences in variables between lighter- and darker-skinned African Americans and those raised in rural versus non-rural areas. However, the results indicated gender differences in satisfaction with skin color and an interaction between skin color and rural status in the media, which plays a large influence on appearance. Today's findings suggest that despite the widespread nature of colorism, a few cultural factors may help African Americans overcome some of the harmful effects of prejudice and discrimination related to skin color. These factors include things like racial socialization, self-esteem, and ethnic identity. The origin of the practice of racial identification and the creation of racial terms, such as black and white, have been attributed to European settlers (Wilder, 2010). This statement explains that early 17th century American settlers in the Chesapeake colonies of Virginia and Maryland were rewarded with more land because they were able to work and cultivate the land. With the gift of more land to work, there was an intense need for more workers to work and cultivate the land. British servants under,.