Violence is everywhere in the United States of America. Many people in America and around the world have been victims or know someone who has been a victim of violence. In the United States, more than 22 million women have been raped in their lifetime, according to the Victims of Crime website. This figure is significant. Advertising could play a role in making violence more acceptable in our society. PETA, People for the Ethical Treatment of Animals, is known for its shocking advertisements. This pro-vegan and pro-vegetarian non-profit organization has always been a topic of interest. Many of PETA's advertising campaigns are related to sexuality, violence, discrimination against people's appearance, and domination over women. There are many pro-vegetarian and pro-vegan advertisements that do not degrade women while remaining convincing. Jean Kilbourne writes about the violence and degradation of women in advertisements. Kilbourne explains his point of view in his article entitled "Two ways a woman can hurt herself": publicity and violence. Given Kilbourne's argument, PETA's ads are concerning because of the suggested violence, whereas other pro-vegan and vegetarian ads are not. Advertisements around the world are becoming more and more violent. In a recent PETA ad, she depicts a naked woman with a meat diagram, as seen on pigs and cows. In this ad it says “ALL ANIMALS have the same parts. Have a heart. Become a vegetarian. This ad is degrading towards a woman because it directly compares her to an animal. PETA is taking its ads to a whole new level, in the wrong direction. In society, people do not consider themselves animals. In fact, being called an animal is an insult to many people. Having PETA comment that this woman is a... middle of paper...... a topic of interest and if done tastefully, can be very convincing. Many of PETA's advertising campaigns are related to sexuality, violence, discrimination against people's appearance, and domination over women. There are many pro-vegetarian and pro-vegan advertisements that do not degrade women while remaining convincing. Based on Kilbourne's arguments, PETA's ads are inappropriate and violent. Although many advertisements are degrading to women, some pro-vegetarian advertisements are family-friendly and may be published. Works Cited Choose vegetarian. Advertisement. Mercy for animals. Np, March 15 Print. Kilbourne, Jean. “ “Two ways a woman can be hurt: publicity and violence. » Language matters. 3rd ed. Ed. Debra F. Rosée. Southlake: Fountainhead Press, 2010. 269-84. Print.Vegetarianism. Advertisement. People for the Ethical Treatment of Animals. Np, 2010. Print.