IntroductionThis report will study the environmental trend in terms of its origin and future. This information will also be placed in the context of the beauty, travel and fashion industry. Based on the results of this survey, an appropriate brand will be chosen and a 3-year strategy will be created as to how it can utilize this environmental trend. Environmental Trend (420 words)The environmental trend has been around for over a hundred years and has recently become extremely popular with brands as a way to give back to the environment. This trend began with the Industrial Revolution, where people stopped living off the land and created a world focused on burning fossil fuels, steam engines, and other technological advances. By making the world industrial and urbanized, people became disconnected from nature and began to no longer live off the land but use nature simply as a resource. Over the past century, the nation's impact on the planet has only grown as the population has continued to increase, meaning more fossil fuels have been used to support this evolution of the population. (The 11th hour, documentary film, 2007) In the late 1990s, people became increasingly aware of the negative effects of burning these harmful fuels and gases on our planet. So we have seen an increase in the number of environmentalists in recent years. The knowledge the nation has gained regarding global warming has led to increased levels of recycling, energy-efficient homes and businesses, and an overall attempt to reduce the negative impact on the Earth. However, globalization and consumerism brought on by corporate greed have left the nation believing that economics is the most important factor...... middle of paper ...... mentaltrends.orgFashionista, online at ; www.fashionista.comLSN:global – the future laboratory, trend briefing, 10/23/2013Managing innovation, design and creativity, book, Bettina Von Stamm, 2003Marcus Starke, online at; marcusstarke.comMashable, online at; www.mashable.comNiche Market Tourism, International, Mintel, May 2006NRDC, online at; www.NRDC.orgPet population PFMA, online at; www.pfma.org.ukResponsible travel, online at; responsibletravel.comRSPB, online at; www.rspb.co.ukStella McCartney, online at; stellamcartney.comThinking about the future, book, Jennifer James, 1997TOMS, online at; www.toms.co.ukToo Face Cosmetics, online at; www.toofaced.comTrend monitoring, online at; www.trendwatching.comTriple expert, online at; www.triplepundit.comVogue, online at; www.vogue.co.uk/blogs/thegreenstyleblogWise geek, online at; www.wisegeek.org