Section 2Name and explain each stage of the customer satisfaction model with the help of an example, i.e.: Edgars1. Perceived qualityConsumers look for good quality in the products they consume. Edgars clothing should be made from high quality and affordable fabrics. The quality of clothing should last a long time, that is, for more than one season. Edgars has built a reputation that the clothing is of higher quality than that of most fashion retail stores, so in return we as consumers expect this promise of quality to be fulfilled. Customer ExpectationsConsumers expect certain guarantees such as financing, quality, productivity, technology and infrastructure that a company must meet to meet the needs and wants of consumers. If a company provides the information consumers are looking for, then it gains their trust and meets their expectations. This is very important to ensure consumer satisfaction. Consumers also expect retailers' service to be on par with the retail market in order to attract consumers. Edgars conform to certain standards and therefore expect consumers to return to the store thinking that they have achieved good status in the sense that what they expect is achieved.3. Perceived imageThis is the ability to position a product in the mind of the consumer. Create an image of what can be expected from the product and give valid information about the product in order to create the “perfect” image in the minds of consumers. The image should also fit the trend of the season and also enhance people's self-esteem when purchasing and using the product. Edgars not only wants to have a good reputation in quality and affordability, but also in paper business......only clothing.7. Increase Market ShareBy satisfying consumer needs, we increase consumer demand to purchase more in the retail store, which leads to establishing more market share. More and more companies want to invest shares in Edgars because of their high profits and turnover. For example, Forever New which owns shares in Edgars, their clothing is sold to Edgars. Estee Luader Elizabeth Arden is all part of the Edgars group, increasing its sales in the market and Edgars becoming more profitable.8. Increasing Profitability Satisfying consumer needs and wants and increasing demand equals increasing profitability. Edgars aims to create a store with a healthy environment where workers are motivated to contribute their best to the service, and also to respect certain long-term respectful relationships with suppliers. This guarantees overall success. Mission Statement